JetBlue's #FlyItForward Encourages People to Travel and Do Good
Laura McQuarrie — October 30, 2014 — World
References: youtu.be & jetblueflyitforward
If you could travel and do good that would make the world a better place, where would you go first? What would you do? This is the idea behind Fly It Forward, an inspiring social travel initiative from JetBlue that fosters hope, compassion and humanity by connecting people anywhere JetBlue flies.
Everybody has an interesting story to tell and Fly It Forward puts wind under the wings of people who have a meaningful dream, goal or mission by gifting them with a ticket to anywhere JetBlue flies. In keeping with the compassionate, uplifting nature of the project, JetBlue asks each traveler to pay the kindness forward by choosing another person to continue the inspiring journey. So far, JetBlue has sent people to Seattle, Chicago, New York and Haiti, supporting artists, children's education, not-for-profit organizations and empowering individuals to overcome personal obstacles.
Now, JetBlue is asking you to submit your story in the form of a tweet with the #FlyItForward tag, so that when a ticket is up for grabs in your city, you have the chance to make a real difference in the world.
Everybody has an interesting story to tell and Fly It Forward puts wind under the wings of people who have a meaningful dream, goal or mission by gifting them with a ticket to anywhere JetBlue flies. In keeping with the compassionate, uplifting nature of the project, JetBlue asks each traveler to pay the kindness forward by choosing another person to continue the inspiring journey. So far, JetBlue has sent people to Seattle, Chicago, New York and Haiti, supporting artists, children's education, not-for-profit organizations and empowering individuals to overcome personal obstacles.
Now, JetBlue is asking you to submit your story in the form of a tweet with the #FlyItForward tag, so that when a ticket is up for grabs in your city, you have the chance to make a real difference in the world.
Trend Themes
1. Social Travel Initiatives - Opportunity for businesses to create social travel initiatives that foster hope, compassion, and humanity.
2. Pay It Forward Movement - Opportunity to implement pay it forward campaigns that encourage people to spread kindness and support charitable causes.
3. Collaborative Storytelling - Opportunity for brands to engage customers in collaborative storytelling through social media platforms.
Industry Implications
1. Airlines - Airlines can explore reciprocal travel initiatives and partner with charitable organizations to promote social good.
2. Non-profit Organizations - Non-profit organizations can leverage social travel initiatives as a way to raise awareness and support their causes.
3. Social Media Platforms - Social media platforms can provide a platform for collaborative storytelling campaigns that empower users to share their stories and make a real difference.
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