These Travel Advertisements Use Calendar Events to Spell Out Calls for Help
Laura McQuarrie — February 12, 2016 — Marketing
References: ethostravel & coloribus
In order to cleverly show how overworked people are the ones who need vacations the most, Ethos Travel came up with a fun series of printed travel advertisements. The series of ads progresses from Monday to Friday, using blocks of colorful events in a digital calendar to spell out messages like "Make it stop" and "Save me now."
This simple, yet effective ad series does an excellent job at putting viewers in the place of an overbooked individual who can't seem to find space for a break. In contrast to the chaos of the colorful blocks that spell out an assortment of cries for help, Ethos Travel uses a four-word message to promote its business: "Time to get away."
This simple, yet effective ad series does an excellent job at putting viewers in the place of an overbooked individual who can't seem to find space for a break. In contrast to the chaos of the colorful blocks that spell out an assortment of cries for help, Ethos Travel uses a four-word message to promote its business: "Time to get away."
Trend Themes
1. Vacation as Stress Relief - Promoting vacations as a solution to overwork and stress is a growing trend.
2. Creative Advertising Campaigns - Innovative and non-traditional advertising campaigns are becoming an increasingly effective way to capture consumer attention.
3. Incorporating Digital Tools in Advertisements - Using digital tools like calendars in advertising is a novel way to convey a message and is an emerging trend in the industry.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can leverage the growing trend of vacation as stress relief to design and promote unique travel packages
2. Advertising - The advertising industry can take inspiration from the creative ad campaign of Ethos Travel to design compelling campaigns that not only capture viewers’ attention but also convey the desired message.
3. Digital Marketing - Digital marketers can explore and experiment with incorporating innovative digital tools, like calendars and social media, to create engaging content that resonates with audiences.
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