The Feel-Good Magic Stick Supports Mood Enhacement & Inner Wellness
Laura McQuarrie — June 21, 2023 — Fashion
References: clariant & premiumbeautynews
The Feel-Good Magic Stick is a new release from Clariant Actives and Natural Origins that responds to consumers' desire for uplifting, mood-boosting products that can easily be incorporated into their daily routines. This water-based facial skin stick has a lightweight texture and a cooling feel that leaves skin soft and hydrated. This product features Clariant’s new active ingredient, Rootness Mood+, which is said to "[reproduce] the natural benefits of light to revitalize the skin and enhance the mood." Sourced from a plant used in TCM, this ingredient is derived from environmentally friendly plant-milking technology.
Alongside the Feel-Good Magic Stick, Clariant also introduced the Forget-It-All Relaxing Mask, which also delivers a complementary multi-sensory experience at the end of the day but with a focus on relaxation.
Alongside the Feel-Good Magic Stick, Clariant also introduced the Forget-It-All Relaxing Mask, which also delivers a complementary multi-sensory experience at the end of the day but with a focus on relaxation.
Trend Themes
1. Uplifting Facial Sticks - Disruptive innovation opportunity: Develop facial sticks that combine mood enhancement with additional skincare benefits.
2. Mood-boosting Products - Disruptive innovation opportunity: Create a range of products that incorporate mood-enhancing ingredients to provide holistic wellness benefits.
3. Multi-sensory Experiences - Disruptive innovation opportunity: Design products that offer a multi-sensory experience to enhance the overall consumer satisfaction and well-being.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Introduce new skincare products that focus on improving mood and overall well-being in addition to traditional beauty benefits.
2. Personal Care Industry - Disruptive innovation opportunity: Develop personal care products that combine functionality with mood-boosting effects to cater to consumers seeking self-care and emotional well-being.
3. Wellness Industry - Disruptive innovation opportunity: Create wellness products that promote mental and emotional wellness through novel ingredients and experiences.
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