These New Trainer’s Choice Products Have GeoCell Material
Michael Hemsworth — September 25, 2024 — Lifestyle
References: trainerschoice & drugstorenews
These new Trainer’s Choice sports medicine products are being launched by the Canada-based brand as an alternative to neoprene options on the market to deliver an eco-friendly update.
The products include the Knee Stabilizer, Wrist Stabilizer and Lumbar Support with Hot/Cold pack, which are each constructed with GeoCell material. GeoCell is reported to have an eco-friendly profile, while offering impressive flexibility and durability that's comparable to what neoprene can offer. The material is reported to be sourced from hevea treas with a 30-year rubber production lifespan, and are certified for sustainable forest management by FSC and PEFC.
The new Trainer’s Choice sports medicine products are slated to launch in both the Canadian and US markets in 2025.
The products include the Knee Stabilizer, Wrist Stabilizer and Lumbar Support with Hot/Cold pack, which are each constructed with GeoCell material. GeoCell is reported to have an eco-friendly profile, while offering impressive flexibility and durability that's comparable to what neoprene can offer. The material is reported to be sourced from hevea treas with a 30-year rubber production lifespan, and are certified for sustainable forest management by FSC and PEFC.
The new Trainer’s Choice sports medicine products are slated to launch in both the Canadian and US markets in 2025.
Trend Themes
1. Eco-friendly Athletic Equipment - Athletic gear constructed with sustainably sourced materials like GeoCell offers a green alternative to traditional synthetic options.
2. Sustainable Sports Medicine - Sports braces made from renewable resources such as hevea rubber present a shift towards environmentally conscious healthcare products for athletes.
3. Organic Performance Materials - The adoption of plant-based materials in creating performance-enhancing products challenges the dependence on petrochemical-based sports equipment.
Industry Implications
1. Sports Medicine - The introduction of eco-friendly braces highlights potential for innovation in injury prevention and recovery products by using sustainable materials.
2. Eco-friendly Manufacturing - Manufacturers focusing on developing sustainable alternatives to commonly used synthetic materials such as neoprene cater to a growing environmentally conscious customer base.
3. Athletic Equipment - The shift towards using renewable resources like GeoCell in athletic gear signifies a new era of sustainability in sports equipment industry.
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