Trader Joe’s Ultra-Filtered Milk is High in Protein and Calcium
Katherine Pendrill — June 20, 2021 — Lifestyle
References: traderjoes
Not all milk is created equal and Trader Joe’s Ultra-Filtered Milk is some of the best you can get.
In the U.S., milk is generally pasteurized, for food safety. However, in recent years, the process of ultra-filtration has also become popular. Ultra-filtering involves filtering the milk with a membrane so fine, which removes the lactose, as well as some of the naturally occurring sugars. This leaves behind milk that is extra creamy and higher in protein and calcium.
Joe’s Ultra-Filtered Milk relies on this filtering process to produce an ultra-smooth, ultra-creamy 2% milk. The drink is not only certified lactose-free, but it is also made using milk from cows not treated with rBST. Best of all, each glass contains a whopping 14 grams of protein, making it the perfect base for protein smoothies.
Image Credit: Trader Joe's
In the U.S., milk is generally pasteurized, for food safety. However, in recent years, the process of ultra-filtration has also become popular. Ultra-filtering involves filtering the milk with a membrane so fine, which removes the lactose, as well as some of the naturally occurring sugars. This leaves behind milk that is extra creamy and higher in protein and calcium.
Joe’s Ultra-Filtered Milk relies on this filtering process to produce an ultra-smooth, ultra-creamy 2% milk. The drink is not only certified lactose-free, but it is also made using milk from cows not treated with rBST. Best of all, each glass contains a whopping 14 grams of protein, making it the perfect base for protein smoothies.
Image Credit: Trader Joe's
Trend Themes
1. Ultra-filtered Milk - The trend toward ultra-filtered milk is providing an opportunity for milk producers to offer a creamy, protein-rich alternative to traditional pasteurized milk.
2. Lactose-free Products - The popularity of lactose-free products such as ultra-filtered milk is opening up new markets for dairy companies to cater to those with a lactose intolerance.
3. Healthy Beverage Alternatives - As consumers increasingly prioritize health, the trend toward ultra-filtered milk, with its high protein and calcium content, presents an opportunity for dairy companies to offer a healthier beverage option.
Industry Implications
1. Dairy - The dairy industry has an opportunity to innovate with ultra-filtration technology to provide creamier, lactose-free milk with higher protein and calcium content, catering to health-conscious consumers.
2. Health and Wellness - The trend toward ultra-filtered milk and lactose-free products aligns with the growing health and wellness industry, allowing companies to tap into this market and offer healthier beverage options.
3. Food Retail - Grocery stores and specialty food retailers have an opportunity to offer ultra-filtered milk as a premium alternative to traditional pasteurized milk, appealing to health-conscious consumers who prioritize protein and calcium intake.
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