KITH's Tracksuit Program Takes a Sartorial Approach to Athletics
References: kith & highsnobiety
New York-based retail label KITH introduces its latest Tracksuit Program for Spring/Summer 2018. The main concept of this new range is to elevate the interpretation of the classic athletic tracksuit. The silhouette boasts simplistic relaxed shapes but is crafted with custom-milled sustainable fabric materials. To elevate the piece even more, there are premium details such as double-toned herringbone taping accents, custom KITH branding Excella zipper closures, and heat transferred metallic branding accents.
The Tracksuit Program is comprised of hooded pieces and quarter-zip versions as well. The hooded tracksuits are matched with slim-shaped track pants and shorts in the colors 'Brick Dust,' 'Battleship Grey', and 'Vintage Violet.' The quarter-zip iterations are matched with classic fitted track pants and shorts -- available in the colors Black, Sage, and Tan. The collection also features two fleece hoodies and two caps as well to round it all out. The Tracksuit Program will be available beginning April 27th online and at KITH flagship stores.
The Tracksuit Program is comprised of hooded pieces and quarter-zip versions as well. The hooded tracksuits are matched with slim-shaped track pants and shorts in the colors 'Brick Dust,' 'Battleship Grey', and 'Vintage Violet.' The quarter-zip iterations are matched with classic fitted track pants and shorts -- available in the colors Black, Sage, and Tan. The collection also features two fleece hoodies and two caps as well to round it all out. The Tracksuit Program will be available beginning April 27th online and at KITH flagship stores.
Trend Themes
1. Custom-milled Sustainable Fabrics - Opportunity for disruptive innovation in the fabric industry by developing eco-friendly materials for athletic tracksuits.
2. Premium Details and Accents - Opportunity for disruptive innovation in the fashion accessories industry by creating unique and high-quality accents for tracksuits.
3. Expanded Tracksuit Offerings - Opportunity for disruptive innovation in the activewear industry by introducing a wider range of tracksuit options to meet consumer demand.
Industry Implications
1. Fabric Industry - Opportunity for disruptive innovation in the fabric industry through the development of sustainable materials for athletic tracksuits.
2. Fashion Accessories Industry - Opportunity for disruptive innovation in the fashion accessories industry by creating unique and high-quality accents for tracksuits.
3. Activewear Industry - Opportunity for disruptive innovation in the activewear industry by introducing a wider range of tracksuit options to meet consumer demand.
3.6
Score
Popularity
Activity
Freshness
