Champion and thisisneverthat Join Forces on a New Capsule
References: intl.thisisneverthat & hypebeast
Champion and thisisneverthat are the latest two forces to work in collaboration as the duo launch a new range that is prepared for the colder seasons that are approaching around the corner. The sportswear brand fuses its expertise together with the Seoul-based fashion imprint to result in a track and field-inspired range of apparel.
The collection is made up of a selection of hoodies, sweatpants, and windbreaker shell jackets. The tonal palette features hues of navy blue, white, and grey for a predominantly neutral theme. The sleeves of the designs can be seen detailed with the signature Champion logo patches and the flying shoe graphics along with the '22' text can also be seen. The capsule is set to launch officially on September 21st.
Image Credit: thisisneverthat
The collection is made up of a selection of hoodies, sweatpants, and windbreaker shell jackets. The tonal palette features hues of navy blue, white, and grey for a predominantly neutral theme. The sleeves of the designs can be seen detailed with the signature Champion logo patches and the flying shoe graphics along with the '22' text can also be seen. The capsule is set to launch officially on September 21st.
Image Credit: thisisneverthat
Trend Themes
1. Retro-inspired Sportswear - Utilize nostalgia and style from the 70s to create innovative sports apparel that captures consumers' attention.
2. Fashion Collaboration - Expand your partnership horizons by collaborating with both established and emerging brands to develop unique and disruptive pieces.
3. Neutral-toned Athletic Wear - Design versatile, neutral-toned athletic wear with minimalistic aesthetics that cater to consumers seeking a timeless yet modern look.
Industry Implications
1. Athletic Apparel - Evolve with new design trends and collaborations to open up new markets and fuel exponential growth within the athletic apparel industry.
2. Fashion-technology Integration - Combine fashion with technology and functionality, creating streamlined sportswear with embedded tech features for a smarter workout experience.
3. Sustainable Sportswear - Redefine the industry's perception of eco-friendly materials and practices, paving the way for more sustainable sportswear and increasing consumer demand.
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