Aitch x Drama Call Reveal a Black and Red Tracksuit for Second Drop
Manchester-based label Drama Call has released the second collaboration with Mancunian rapper Aitch. The release comprises a Drama Call and Aitch-designed tracksuit in a black and red colorway. The tracksuit features an all-black design contrasted by dark red ‘drama’ branding across the front, accompanied by the rapper’s Smiley logo on top. The same design can be spotted on the thigh area of the sweatpants, tying together these casual and cozy pieces.
The campaign visuals feature the rapper in the aforementioned tracksuit, posing in front of a beverage and cooler fridge and standing on the side of a city street. Affectionately named the “heaviest in the game” by Drama Call’s owner Charlie Bows, the hoodie and sweatpants duo is one kilo in weight.
The Aitch x Drama Call tracksuit launches on the former’s website on August 4.
Image Credit: Drama Call
The campaign visuals feature the rapper in the aforementioned tracksuit, posing in front of a beverage and cooler fridge and standing on the side of a city street. Affectionately named the “heaviest in the game” by Drama Call’s owner Charlie Bows, the hoodie and sweatpants duo is one kilo in weight.
The Aitch x Drama Call tracksuit launches on the former’s website on August 4.
Image Credit: Drama Call
Trend Themes
1. Celebrity-backed Fashion Collaborations - Companies can capitalize on the trend of celebrity-backed fashion collaborations by partnering with popular figures to release limited edition clothing lines.
2. Logo-branded Tracksuits - There is an opportunity for innovative companies to create their own branded tracksuits with eye-catching designs and logos to appeal to a younger, fashion-forward audience.
3. Heavyweight Clothing - Innovative fashion brands can explore the trend of heavier clothing, such as Drama Call's kilo-weight tracksuits, to display uniqueness and provide a statement piece for consumers seeking heavyweight designs.
Industry Implications
1. Fashion - Fashion retailers and brands can invest in limited-edition collaborations with influential celebrities, such as rappers, to appeal to younger and more fashion-forward audiences.
2. Streetwear - Streetwear brands can explore opportunities to create logo-branded tracksuits with unique designs to incorporate into their product lines and appeal to consumers interested in urban fashion.
3. Athleisure - Athleisure brands can tap into the trend of heavier clothing and create trendy tracksuits that double as functional workout gear in colder weather.
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