Thorne Turns a Person's Vital Signs Into Artful Digital Displays
Laura McQuarrie — July 5, 2019 — Art & Design
Health supplements company Thorne launched a biometric-tracking installation as an artful, thought-provoking piece that invites people to dive deeper into their own inner world. The experience offered a unique way for people to experience their own vital signs by standing in front of a large-scale projection. By standing in place, a computer turned data from one's vital signs into an artful digital display that appeared brighter with each breath taken. With other tools to measure one's heart rate and skin glands, the installation also shifted to offer different rhythms and colors.
The launch of this biometric-tracking art installation in New York City coincided with the launch of the company's new website and naturally encouraged consumers to ponder the supplements they could be taking for better health.
The launch of this biometric-tracking art installation in New York City coincided with the launch of the company's new website and naturally encouraged consumers to ponder the supplements they could be taking for better health.
Trend Themes
1. Biometric-tracking Installations - Disruptive innovation opportunity: Develop advanced biometric-tracking installations for immersive experiences in art, wellness, and entertainment.
2. Artful Digital Displays - Disruptive innovation opportunity: Create interactive digital displays that transform personal data, such as vital signs, into visually engaging and thought-provoking experiences.
3. Integration of Technology and Wellness - Disruptive innovation opportunity: Explore the integration of biometric-tracking technology into the wellness industry to enhance self-awareness, personal growth, and health optimization.
Industry Implications
1. Health Supplements - Disruptive innovation opportunity: Develop biometric-tracking solutions as complementary tools to health supplements, enabling individuals to track and optimize their wellness journeys.
2. Art Installations - Disruptive innovation opportunity: Combine biometric-tracking technology with art installations to create interactive and immersive experiences that bridge the gap between science and art.
3. Digital Marketing and Advertising - Disruptive innovation opportunity: Utilize biometric-tracking installations for advertising campaigns, leveraging real-time data and personalized experiences to capture consumer attention and engagement.
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