Toyota's 2014 Tokyo Toy Show Cars Take the Shape of Pikachu and Fennekin
Laura McQuarrie — June 14, 2014 — Autos
References: japantrends
At the Tokyo Toy Show 2014, there were some really fun toy show cars exhibited, including a few Toyopet Pokémon cars by Toyota.
The Pikachu edition Pokémon car first made its debut at the Tokyo Toy Show back in 2012, but this time around, the Pikachu vehicle was accompanied by a new friend in the form of Fennekin. The fox-like monster shares a similar color scheme as Pikachu and also has a great big grin, but its facial features are more fox-like and pointed. Even though the anime series has been around for quite a while now, there's still a huge amount of interest in the franchise.
The Tokyo Toy Show will be open to the public this weekend, with these Toyopet Pokémon automobiles are on display.
The Pikachu edition Pokémon car first made its debut at the Tokyo Toy Show back in 2012, but this time around, the Pikachu vehicle was accompanied by a new friend in the form of Fennekin. The fox-like monster shares a similar color scheme as Pikachu and also has a great big grin, but its facial features are more fox-like and pointed. Even though the anime series has been around for quite a while now, there's still a huge amount of interest in the franchise.
The Tokyo Toy Show will be open to the public this weekend, with these Toyopet Pokémon automobiles are on display.
Trend Themes
1. Anime-inspired Cars - Car brands can collaborate with anime creators to launch themed cars with popular anime characters, presenting themselves as an innovative player in the market.
2. Franchise-based Toy Cars - Toy companies can capitalize on popular franchises and create collectible toy cars that cater to a fan's interests, thereby increasing customer loyalty and engagement.
3. Interactive Toy Cars - Companies can add interactive elements to their toy cars, allowing children to control the car's movement and actions through a mobile app, increasing engagement and playtime.
Industry Implications
1. Automotive - Car companies can explore collaborations with entertainment properties to launch themed cars aimed at promoting the brand's innovative spirit and humanizing their products.
2. Toy - Toy companies can leverage popular anime franchises to create collectible toys and model cars that cater to a fan's desire to own and connect with the franchise on a personal level.
3. Technology - Tech companies can develop apps that allow for control of interactive toy cars, providing a new way for children to play and engage with their toys, increasing engagement and encouraging innovation.
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