Studio Natural's Cycling Wear Celebrates Tour de France 2014
Jana Pijak — July 4, 2014 — Lifestyle
References: studionatural.it & mocoloco
With the Tour de France 2014 fast approaching, this biking gear collection by Studio Natural celebrates the renowned cycling competition. With past champions like the controversial Lance Armstrong and 90s consecutive winner Miguel Indurain, the European event draws in countless spectators with a passion for the cycling sport.
"Mounted soldiers in armour" are a source of inspiration for this Bikes & Knights Cycling Wear collection by Studio Natural. The line of performance wear marries aesthetics with comfort and is showcased in a two-tone graphic pattern.
The black textile is accented with colored elements that are "reminiscent of a heraldic armour's surface". Moerover, the materials used in this line of biker gear ensure cyclists are fashion-forward and comfortable when pedaling their way to the top.
Tour de France 2014 runs from July 5th to the 27th with a grand start in Yorkshire, England.
"Mounted soldiers in armour" are a source of inspiration for this Bikes & Knights Cycling Wear collection by Studio Natural. The line of performance wear marries aesthetics with comfort and is showcased in a two-tone graphic pattern.
The black textile is accented with colored elements that are "reminiscent of a heraldic armour's surface". Moerover, the materials used in this line of biker gear ensure cyclists are fashion-forward and comfortable when pedaling their way to the top.
Tour de France 2014 runs from July 5th to the 27th with a grand start in Yorkshire, England.
Trend Themes
1. Warrior-inspired Cycling Gear - Designing cycling gear inspired by historical warriors can create unique and eye-catching options for cyclists of all levels.
2. Athletic Aesthetics - As the line between athletic wear and daily wear continues to blur, fashion designers can capitalize on incorporating stylish elements into performance gear.
3. Cycling Fashion for Events - Creating collections of cycling wear specific to major events, such as the Tour de France, can generate interest and revenue from passionate fans and athletes alike.
Industry Implications
1. Sports Apparel - By adding historical or cultural inspirations into performance gear, sports apparel companies can differentiate themselves and appeal to a wider range of customers.
2. Fashion Design - Bridging the gap between athletic wear and daily wear provides opportunities for fashion designers to offer unique, stylish options for consumers.
3. Cycling Events - Collaborating with designers and apparel companies to create event-specific cycling wear can generate excitement and brand recognition for cycling events and races.
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