This Tostitos Chips Commercial Surprises Military Veterans
Jonathon Brown — February 8, 2013 — Lifestyle
Tostitos chips is at the center of this massive scale prank played on military veterans in the United States. 28 military veterans were under the impression they were playing a friendly touch football game for charity purposes and thousands of fans were under the impression they were attending a charity concert to benefit military veterans. However, Tostitos orchestrated a massive scale prank by having the veterans play their game in the stadium at Cerritos Community College and filling it with fans.
The veterans were surprised once they walked into the dressing room and saw brand new jerseys waiting for them. Then two ex-NFL quarterbacks walked in and greeted them.
A similar concept was done by Budweiser a few years ago involving a men's recreational league game.
The veterans were surprised once they walked into the dressing room and saw brand new jerseys waiting for them. Then two ex-NFL quarterbacks walked in and greeted them.
A similar concept was done by Budweiser a few years ago involving a men's recreational league game.
Trend Themes
1. Charity Prank Campaigns - The success of the Tostitos prank campaign highlights an emerging trend of using pranks for charitable purposes, creating opportunities for brands to engage with consumers in a playful yet meaningful way.
2. Surprise Experiences - The surprise element in the Tostitos prank campaign reflects a growing trend of creating unexpected and memorable experiences for consumers, presenting opportunities for brands to make a lasting impression on their target audience.
3. Authentic Engagement - The positive response to the Tostitos prank campaign showcases a trend where consumers value authentic and emotionally-driven brand engagements, opening doors for companies to create genuine connections with their audience.
Industry Implications
1. Food and Beverage - The Tostitos prank campaign demonstrates how food and beverage brands can leverage surprise and heartwarming experiences to connect with consumers on a deeper level and build brand loyalty.
2. Event Management - The success of the Tostitos prank campaign presents opportunities for event management companies to organize unique surprise events that leave a lasting impact on participants and attendees.
3. Charity and Non-profit - The Tostitos prank campaign showcases the potential for charity and non-profit organizations to collaborate with brands on innovative fundraising initiatives that blend entertainment and philanthropy for maximum impact.
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