Zoo Jeans Are Torn by Real Lions and Tigers
Laura McQuarrie — July 3, 2014 — Marketing
References: zoo-jeans & japantrends
The rips in factory-made torn jeans are hardly as expressive as the ones that you can make on your own, but the tears that are worked into Zoo Jeans definitely have a story of their own.
To create the Zoo Jeans, denim was wrapped around toys like tires and balls and thrown into the lion and tiger pens at the zoo. As you might expect, the denim was broken in by being bitten and shredded to the point of where it no longer looked brand new. From there, pairs of jeans were created by a small factory in Okayama.
The Zoo Jeans with authentic lion and tiger tears will be available for one week only, starting on July 7th. The unique jeans will be put up on Yahoo! Auction, with proceeds going to WWF and the Kamine Zoo.
To create the Zoo Jeans, denim was wrapped around toys like tires and balls and thrown into the lion and tiger pens at the zoo. As you might expect, the denim was broken in by being bitten and shredded to the point of where it no longer looked brand new. From there, pairs of jeans were created by a small factory in Okayama.
The Zoo Jeans with authentic lion and tiger tears will be available for one week only, starting on July 7th. The unique jeans will be put up on Yahoo! Auction, with proceeds going to WWF and the Kamine Zoo.
Trend Themes
1. Authenticity Marketing - Using unique and authentic experiences to market products and services, like creating jeans torn by real lions and tigers
2. Sustainable Fashion - Creating a sustainable fashion product by repurposing broken-in denim that would have been otherwise considered waste
3. Limited Edition Sales - Using limited edition sales strategies to create buzz and urgency around a product or service, like offering the Zoo Jeans for one week only on Yahoo! Auction
Industry Implications
1. Fashion - In the fashion industry, there's an opportunity for companies to stand out by using innovative materials or manufacturing techniques that produce unique products.
2. Tourism - Tourists who are interested in animal conservation might pay for guided experiences to watch the creation process of Zoo Jeans, creating an opportunity to capitalize on wildlife tourism.
3. Charitable Organizations - Charitable organizations like WWF could potentially partner with companies to create branded products like Zoo Jeans, where proceeds go to support their missions.
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