Wrangler Unveils New Vintage Jean Collection, Wrangler Reborn
Niko Pajkovic — April 5, 2022 — Fashion
References: wrangler & finance.yahoo
Iconic American denim brand Wrangler has announced the release of Wrangler Reborn, a new collection of curated vintage and "preloved" denim with pieces dating back to the 1950s.
The new collection is making its debut as part of Wrangler's 75th-anniversary celebrations. Appropriately, the collection pays tribute to the brand's original and most iconic styles, which have shaped the brand into a leading western-inspired "work-leisure" wardrobe staple. Most of the pieces included in the Wrangler Reborn collection were originally designed for American cowboys, and, therefore, boast a notably durable construction.
“Wrangler jeans are timeless and loved across generations, and this collection appeals to denim heads, longtime Wrangler fans and young vintage-lovers alike, representing the importance of our heritage and proving that this collection is truly one for the ages," said Vivian Rivetti, Vice President Global Design
Image Credit: Wrangler
The new collection is making its debut as part of Wrangler's 75th-anniversary celebrations. Appropriately, the collection pays tribute to the brand's original and most iconic styles, which have shaped the brand into a leading western-inspired "work-leisure" wardrobe staple. Most of the pieces included in the Wrangler Reborn collection were originally designed for American cowboys, and, therefore, boast a notably durable construction.
“Wrangler jeans are timeless and loved across generations, and this collection appeals to denim heads, longtime Wrangler fans and young vintage-lovers alike, representing the importance of our heritage and proving that this collection is truly one for the ages," said Vivian Rivetti, Vice President Global Design
Image Credit: Wrangler
Trend Themes
1. Vintage Denim Revival - The trend towards curated vintage denim collections creates opportunities for sustainable and eco-conscious fashion brands to launch similar collections.
2. Heritage Brand Celebrations - Celebrating brand heritage provides the opportunity for heritage brands in other industries such as food and beverage to launch commemorative products, limited edition re-releases, and brand collaborations.
3. Work-leisure Style Crossover - The blending of work and leisurewear presents opportunities for crossover brands in other industries to offer versatile, durable, and practical staples in professional settings.
Industry Implications
1. Fashion - The fashion industry can emulate Wrangler's approach to creating vintage collections, tapping into the demand for more sustainable and eco-conscious fashion options.
2. Food and Beverage - Celebrating brand heritage can be applied in other industries such as drink or snack companies through the launch of limited edition re-releases and brand collaborations.
3. Workwear - Incorporating work-leisure style crossover pieces allows workwear brands to appeal to a wider audience and expand into professional setting staples.
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