This Ad for the Torch Router Shows Children Streaming Adult Content
Ady Floyd — November 2, 2015 — Life-Stages
References: kickstarter & adweek
This ad promotes the Torch router by showing adults and parents what their children can be exposed to online. The advertisement highlights phrases and sexual innuendos that children should not be aware of at such young ages.
For example, the ad discusses the term "blue balls." When children hear this term they simply think of a ball that is blue. However, when adults hear this term their minds can conjure different thoughts that aren't appropriate for children. In order ensure children are exposed to age-appropriate content online, this ad encourages parents and adults to rely on Torch.
The Torch router is a smart tech device that will restrict online searches so that children aren't viewing adult content. It will also ensure that children are spending a healthy amount of time online instead wasting their whole days.
For example, the ad discusses the term "blue balls." When children hear this term they simply think of a ball that is blue. However, when adults hear this term their minds can conjure different thoughts that aren't appropriate for children. In order ensure children are exposed to age-appropriate content online, this ad encourages parents and adults to rely on Torch.
The Torch router is a smart tech device that will restrict online searches so that children aren't viewing adult content. It will also ensure that children are spending a healthy amount of time online instead wasting their whole days.
Trend Themes
1. Internet Safety for Kids - Opportunity for tech companies to create innovative parental control devices and software to ensure children are safe online.
2. Smart Tech Devices for Home - Opportunity for tech companies to offer new and innovative solutions to protect children and families at home.
3. Nostalgic Advertising - Opportunity for companies to evoke nostalgia in advertising to capture audience attention and create a connection with consumers.
Industry Implications
1. Technology - The technology industry has the opportunity to create a wide range of smart devices and software to ensure child safety online.
2. Advertising - The advertising industry has the opportunity to use nostalgia in ads to create a connection with consumers and to promote products that serve a greater purpose.
3. Parenting - The parenting industry can offer new solutions for parents to protect their children from inappropriate online content and ensure healthy online habits.
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