Topps Tiles' Boutique Format Wins Over Tradesmen and Homeowners
Laura McQuarrie — December 17, 2015 — Business
References: toppstiles & telegraph
Topps Tiles is a retailer with great foresight. Over the past few years, there has been a shift in consumers from a DIY to a "do it for me" mindset, which Topps Tiles has recognized and capitalized on. As a result, the company has been successful at securing a third of the tile market in the UK is now able to report record annual sales.
The majority of sales at Topps Tiles now come from tradesmen, but the retailer recognizes that a physical store has an important part to play when it comes to selling tactile products like tiles directly to consumers. In order to increase its profits, Topps Tiles has been embracing a smaller retail formats that are easily accessible within cities.
With sleek branding, the shops have a contemporary appeal that make the experience of visiting the shops feel less like a warehouse and more like upscale tile boutiques.
The majority of sales at Topps Tiles now come from tradesmen, but the retailer recognizes that a physical store has an important part to play when it comes to selling tactile products like tiles directly to consumers. In order to increase its profits, Topps Tiles has been embracing a smaller retail formats that are easily accessible within cities.
With sleek branding, the shops have a contemporary appeal that make the experience of visiting the shops feel less like a warehouse and more like upscale tile boutiques.
Trend Themes
1. Shift to "do It for Me" Mindset - Opportunity for innovative services that cater to consumers looking for professional assistance rather than DIY projects.
2. Smaller Retail Formats - Potential for compact and conveniently located stores that offer specialized products and provide a unique shopping experience.
3. Upscaling Traditional Products - Potential to transform commodity products like tiles into upscale, boutique items through branding and store design.
Industry Implications
1. Home Improvement Services - Disruption potential in offering professional assistance and services for consumers seeking assistance with home improvement projects.
2. Retail Design and Store Fixtures - Opportunity for designing and optimizing smaller retail formats while creating a high-end, boutique-like shopping experience.
3. Home Decor and Interior Design - Potential for incorporating upscale tile products into interior design trends, appealing to consumers looking for unique and luxurious home decor options.
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