Wildist Creates Toothpaste Tubes for Day and Night Use
Laura McQuarrie — September 25, 2018 — Lifestyle
References: thewildist & wellandgood
Wildist recently introduced itself to the world as a line of natural, non-toxic "Elevated Essentials" that favors vibrantly designed, 100% recyclable deodorant packaging and toothpaste tubes.
While most toothpaste products are simply created to clean the teeth, the brand's AM/PM Teeth bundle introduces a pair of oral care products, one for all-day use and another specifically for the evening. 'Brillimint' is a natural toothpaste that combines two types of mint with white tea, ginseng and goji berry extracts, pus baking soda and silica to remove plaque. 'Dreamomile' is branded as a "nighttime natural toothpaste" powered by stain-removing activated charcoal and soothing chamomile extract.
Wildist gets its name from a combination of the words "wild" and "alchemist," as it brings together unconventional ingredients to create safe, effective and cruelty-free formulas that are free from undesirable additions.
While most toothpaste products are simply created to clean the teeth, the brand's AM/PM Teeth bundle introduces a pair of oral care products, one for all-day use and another specifically for the evening. 'Brillimint' is a natural toothpaste that combines two types of mint with white tea, ginseng and goji berry extracts, pus baking soda and silica to remove plaque. 'Dreamomile' is branded as a "nighttime natural toothpaste" powered by stain-removing activated charcoal and soothing chamomile extract.
Wildist gets its name from a combination of the words "wild" and "alchemist," as it brings together unconventional ingredients to create safe, effective and cruelty-free formulas that are free from undesirable additions.
Trend Themes
1. Personalized Oral Care - Developing toothpaste products for specific times of the day opens up opportunities for personalized oral care.
2. Natural and Non-toxic Products - The demand for natural and non-toxic toothpaste is creating opportunities for innovation in oral care products.
3. Elevated Packaging Designs - Vibrantly designed, 100% recyclable toothpaste packaging is a disruptive innovation opportunity in the oral care industry.
Industry Implications
1. Oral Care - The oral care industry can explore personalized toothpaste formulations for different times of the day.
2. Natural Products - The natural products industry can innovate by creating more natural and non-toxic toothpaste alternatives.
3. Packaging - The packaging industry has an opportunity to provide more visually appealing and sustainable packaging solutions for toothpaste products.
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