Tony Hawk Introduces 'Tony Hawk Experience' to Benefit THF
Marissa Brassfield — July 18, 2009 — Social Good
References: tonyhawkfoundation.org & tonyhawkexperience
Skateboarding legend Tony Hawk revealed on his Twitter account a few hours ago that he was rolling out personalized and dream experiences on a satellite site, Tony Hawk Experience, to benefit the Tony Hawk Foundation.
Well-heeled donors can pay between four to six figures for a Tony Hawk Experience, which ranges from a personal phone call (including changing your voicemail message, if you desire) to a full-blown San Diego Family Day that includes a trip to LEGOLAND, lunch, dinner, and even a cruise in Hawk's '64 Stingray. Proceeds benefit the Tony Hawk Foundation, which supports recreational programs and helps build skate parks in low-income communities.
Unfortunately, some individuals in the Twittersphere saw the price tag associated with each of the well-intentioned experiences listed on the Tony Hawk Experience and accused the pro skateboarder of cashing in on his celebrity. Hawk quickly responded, "The idea isn't about cashing in, it's to raise significant funds to build public skateparks in low-income areas."
Regardless of the criticism, we think it's a fantastic idea. Check out the Tony Hawk Experience website below to see some of the packages, and watch the video above to see what the Tony Hawk Foundation is all about.
Well-heeled donors can pay between four to six figures for a Tony Hawk Experience, which ranges from a personal phone call (including changing your voicemail message, if you desire) to a full-blown San Diego Family Day that includes a trip to LEGOLAND, lunch, dinner, and even a cruise in Hawk's '64 Stingray. Proceeds benefit the Tony Hawk Foundation, which supports recreational programs and helps build skate parks in low-income communities.
Unfortunately, some individuals in the Twittersphere saw the price tag associated with each of the well-intentioned experiences listed on the Tony Hawk Experience and accused the pro skateboarder of cashing in on his celebrity. Hawk quickly responded, "The idea isn't about cashing in, it's to raise significant funds to build public skateparks in low-income areas."
Regardless of the criticism, we think it's a fantastic idea. Check out the Tony Hawk Experience website below to see some of the packages, and watch the video above to see what the Tony Hawk Foundation is all about.
Trend Themes
1. Personalized Experiences for Charity - Opportunity to create unique experiences for donors to benefit non-profit organizations.
2. Luxury Charitable Donations - Opportunity for non-profit organizations to create exclusive, high-end fundraising experiences.
3. Celebrity-branded Crowdfunding - Opportunity for celebrities to use their personal brand to promote and raise funds for a non-profit cause.
Industry Implications
1. Non-profit & Charitable Organizations - Non-profit organizations can use the model to create high-end fundraising experiences for donors.
2. Hospitality & Entertainment - The hospitality industry can provide luxury experiences for non-profit organizations or offer up unique experiences as donations for fundraising events.
3. Crowdfunding Platforms - Crowdfunding platforms can partner with celebrities or non-profit organizations to create exclusive campaigns or experiences to promote social causes.
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