MALIN+GOETZ's Candle Captures the Essence of Homegrown Tomatoes
Laura McQuarrie — August 6, 2020 — Lifestyle
References: malinandgoetz & thezoereport
There are tons of candles that boast sweet, woody, citrusy or fresh and MALIN+GOETZ's new tomato candle boasts a nature-inspired fragrance that combines the top notes of herby basil, green ivy, lavender and mint to capture the essence of "homegrown tomatoes ripening in the August sun." The limited-edition candle was inspired by the scents from founders Andrew Goetz and Matthew Malin's own Hudson Valley garden, and it also includes grounding base notes of cedarwood, green pepper, mandarin and petitgrain.
While there are many candles that aim to capture the essence of popular travel destinations, this unique aromatic candle is said to recreate the scent of a thriving vegetable garden in late summer. Fittingly, the cruelty-free and vegan-friendly MALIN+GOETZ candle is made with a vegetable wax blend and contains a cotton wick.
Image Credit: MALIN+GOETZ
While there are many candles that aim to capture the essence of popular travel destinations, this unique aromatic candle is said to recreate the scent of a thriving vegetable garden in late summer. Fittingly, the cruelty-free and vegan-friendly MALIN+GOETZ candle is made with a vegetable wax blend and contains a cotton wick.
Image Credit: MALIN+GOETZ
Trend Themes
1. Nature-inspired Candles - Creating candles that capture the scents of nature, such as flowers, herbs, and vegetables, presents opportunities for innovative scent combinations.
2. Localized Scents - Developing scents that capture the essence of specific geographic regions, such as gardens or forests, offers opportunities to create unique and memorable fragrances.
3. Vegan-friendly Candles - Using plant-based waxes and natural materials to create candles that are cruelty-free and vegan-friendly presents opportunities to tap into the demand for sustainable and eco-friendly products.
Industry Implications
1. Home Goods - Creating candles and other home fragrance products that evoke the scents of nature and specific regions presents opportunities for innovation in the home goods industry.
2. Beauty and Wellness - Developing candles and other fragrances that are made with natural, plant-based ingredients presents opportunities to tap into the growing demand for clean beauty and wellness products.
3. Sustainable Products - Using eco-friendly materials and manufacturing processes to create candles presents opportunities for companies to cater to consumers who prioritize sustainability and environmental responsibility.
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