The Tokidoki x Asahi Beer T-Shirt Set is for the Urban Drinker
Matt Ho — July 23, 2011 — Life-Stages
References: facebook & providermag.it
In the beer and designer toys department, the Japanese have always been able to hold their own; combine both worlds and you get the Tokidoki x Asahi Beer T-shirt set.
The tokidoki x Asahi Beer T-shirt set brings two giants together for one special collection. Surprisingly, the former brand is releasing shirts instead of new figures; however, it does feature its trademark characters as well as a smoking hot tatted-up vixen holding a beer in her hand. Asahi brings the booze to the party.
The Tokidoki x Asahi Beer T-Shirt Set is an exclusive item -- these aren't even for sale. To receive this limited-edition package you'll have to take part in their social media campaign or the events that are being run all over Italian cities.
The tokidoki x Asahi Beer T-shirt set brings two giants together for one special collection. Surprisingly, the former brand is releasing shirts instead of new figures; however, it does feature its trademark characters as well as a smoking hot tatted-up vixen holding a beer in her hand. Asahi brings the booze to the party.
The Tokidoki x Asahi Beer T-Shirt Set is an exclusive item -- these aren't even for sale. To receive this limited-edition package you'll have to take part in their social media campaign or the events that are being run all over Italian cities.
Trend Themes
1. Designer Toy Collaborations - Collaborations between designer toy brands and other industries, such as the beer industry, present opportunities for unique and collectible products.
2. Limited-edition Social Media Campaigns - Social media campaigns that offer limited-edition items as rewards can create buzz and engagement for brands while driving customer participation.
3. Cross-industry Merchandise - The merging of different industries, such as beer and designer toys, to create unique merchandise can cater to niche markets and attract collectors with diverse interests.
Industry Implications
1. Designer Toys - The designer toy industry can explore collaborations with various industries, such as beverages, to create exclusive and collectible merchandise.
2. Beer - Beer brands can collaborate with non-traditional industries, like designer toys, to create limited-edition merchandise that appeals to a wider, niche audience.
3. Social Media Marketing - Brands can leverage social media campaigns and events to engage customers, generate excitement, and reward participation with exclusive merchandise.
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