This Tok & Stok Business Card Constructs a Model Chair
Amelia Roblin — June 20, 2011 — Marketing
References: dm9ddb.br & adsoftheworld
Having attractive company handouts printed on expensive paper is no longer what it takes to impress the public, for something resembling the Tok&Stok business card can make your services truly unforgettable.
The way such a simple wallet-sized identification can accomplish this is by visually representing the professional field, and even making it interactive. The flatpack furniture company sells easy-to-build out-of-the-box furnishings, and so, with the help of the DDB advertising agency of Brazil, it's replicated these qualities onto its contact cards.
At first, the Tok&Stok business card looks fairly unremarkable, but in dismantling it piece by piece, it can be reassembled into a 3D model of a kitchen table chair. The store's name and details have even been printed so that they appear on the backrest and the seat. This business card will definitely not get lost in your billfold.
The way such a simple wallet-sized identification can accomplish this is by visually representing the professional field, and even making it interactive. The flatpack furniture company sells easy-to-build out-of-the-box furnishings, and so, with the help of the DDB advertising agency of Brazil, it's replicated these qualities onto its contact cards.
At first, the Tok&Stok business card looks fairly unremarkable, but in dismantling it piece by piece, it can be reassembled into a 3D model of a kitchen table chair. The store's name and details have even been printed so that they appear on the backrest and the seat. This business card will definitely not get lost in your billfold.
Trend Themes
1. Interactive Business Cards - The trend of using interactive business cards to make a memorable impression.
2. Replicating Product Features - The trend of replicating a company's product features on their business cards.
3. Functional Marketing Materials - The trend of creating marketing materials that serve a functional purpose.
Industry Implications
1. Printing Industry - The printing industry can explore new opportunities by offering interactive business card printing services.
2. Advertising Industry - The advertising industry can capitalize on the trend by creating innovative marketing strategies through replicating product features on business cards.
3. Furniture Industry - The furniture industry can benefit by incorporating functional marketing materials like these business cards to showcase their products.
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