The GoHere Campaign Includes a Public Toilet Finder App and Decal
Alyson Wyers — August 12, 2015 — Social Good
References: kintera.org & springwise
Even if you don't suffer from any kind of inflammatory bowel disease, you have probably experienced the agonizing urgency of needing to locate a public restroom at an unfortunate time -- something this toilet finder addresses.
The GoHere Washroom Access Initiative encourages local businesses to open up their bathrooms to people afflicted with Crohn's Disease. Participating venues place the GoHere decal in their windows to inform the public that their facilities are available -- no questions asked.
The scheme was developed in partnership with the Crohn's and Colitis Foundation of Canada. Their affiliated Washroom Finder app is an excellent example of how the local community can be galvanized to help people in need. It would also be interesting to see how the public toilet finder concept could be applied to others in a similar situation, such as breastfeeding moms.
The GoHere Washroom Access Initiative encourages local businesses to open up their bathrooms to people afflicted with Crohn's Disease. Participating venues place the GoHere decal in their windows to inform the public that their facilities are available -- no questions asked.
The scheme was developed in partnership with the Crohn's and Colitis Foundation of Canada. Their affiliated Washroom Finder app is an excellent example of how the local community can be galvanized to help people in need. It would also be interesting to see how the public toilet finder concept could be applied to others in a similar situation, such as breastfeeding moms.
Trend Themes
1. Public Restroom Finder Apps - Develop innovative public toilet finder apps that cater to specific groups with specialized needs.
2. Community-driven Initiatives - Explore opportunities to launch community-driven initiatives that promote inclusivity and cater to traditionally marginalized groups.
3. Accessible Infrastructure Campaigns - Develop and launch innovative infrastructure and awareness campaigns that promote accessibility and inclusivity in public spaces.
Industry Implications
1. Hospitality Industry - Hotel chains and restaurants can explore opportunities to partner with local communities to offer public restrooms and launch awareness campaigns.
2. Retail Industry - Retailers can launch public restroom initiatives and awareness campaigns that cater to specific groups like nursing mothers and people with disabilities.
3. Transportation Industry - Public transportation companies can work with local communities to develop and promote accessible restroom facilities in key locations like bus stops and train stations.
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