The Smart Co.'s Smart Tart is a Better-for-You Toaster Pastry
Laura McQuarrie — May 22, 2019 — Lifestyle
References: thesmartco & foodbusinessnews.net
Everything from ice cream to cookies have gotten the high-protein, better-for-you treatment and with its Smart Tart, The Smart Co. is putting a healthier spin on the toaster pastry. The brand's approach to health can be appreciated with flavors like Blueberry Acai, Cinnamon and Strawberry Chia, which are a far cry from other options on the market that are sugary and artificial. Additionally, Smart Tarts are packed with eight grams of protein per tart and share 50% less sugar than the average brand.
The low-sugar, high-protein toaster pastries are free from artificial flavors or colors, and contain a slice of jam in the middle that's made from real fruit. The all-natural grab-and-go snacks are free from high fructose corn syrup.
The low-sugar, high-protein toaster pastries are free from artificial flavors or colors, and contain a slice of jam in the middle that's made from real fruit. The all-natural grab-and-go snacks are free from high fructose corn syrup.
Trend Themes
1. Better-for-you Snacks - The rise of better-for-you snacks continues, creating a need for healthy, all-natural snacks like The Smart Co.'s Smart Tarts.
2. High-protein Foods - High-protein foods are becoming more popular, creating an opportunity for innovation in this space like The Smart Co.'s Smart Tarts.
3. Clean Eating - The trend towards clean eating is driving demand for healthier and natural alternatives like The Smart Co.'s Smart Tarts.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards better-for-you snacks like The Smart Co.'s Smart Tarts.
2. Health and Wellness - The health and wellness industry can embrace the trend towards high-protein, all-natural snacks like The Smart Co.'s Smart Tarts.
3. Grocery - The grocery industry can diversify its product offerings to include all-natural grab-and-go snacks like The Smart Co.'s Smart Tarts.
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