'To Live and Ride in LA' Provides Window Into the Underground
Jordan Sowunmi — May 19, 2011 — Pop Culture
References: trafikpictures & hypebeast
Los Angeles has a long-running reputation as being one of the most car-friendly places in the world, but a group of local fixed-gear riders are trying to change that with a documentary entitled 'To Live and Ride in LA.'
The documentary explores the sometimes dangerous, underground fixed-gear bicycle scene in Los Angeles. We see some of the city's finest bike riders as they ride the streets, show off an assortment of tricks, race one another, and even party.
The film, shot over the course of a summer, is as much a love letter to fixed gear bicycles as it is a tribute to the self-suffcient underground culture thriving in the shadow of a major metropolitan city. I, personally, am not a bike rider, but the trailer made me wish I was one. This looks like a must-watch for serious bicycle riders and any true fan of documentaries.
Visit the official 'To Live and Die in LA' site to find out if and when the movie is coming to a neighborhood near you.
The documentary explores the sometimes dangerous, underground fixed-gear bicycle scene in Los Angeles. We see some of the city's finest bike riders as they ride the streets, show off an assortment of tricks, race one another, and even party.
The film, shot over the course of a summer, is as much a love letter to fixed gear bicycles as it is a tribute to the self-suffcient underground culture thriving in the shadow of a major metropolitan city. I, personally, am not a bike rider, but the trailer made me wish I was one. This looks like a must-watch for serious bicycle riders and any true fan of documentaries.
Visit the official 'To Live and Die in LA' site to find out if and when the movie is coming to a neighborhood near you.
Trend Themes
1. Underground Bicycle Culture - Opportunity for disruptive innovation in creating unique experiences and products for underground bicycle communities.
2. Fixed-gear Bicycle Movement - Opportunity to disrupt the traditional bike industry by offering innovative fixed-gear bicycles and accessories.
3. Urban Documentary Films - Opportunity to disrupt the documentary industry by creating films that showcase alternative urban cultures.
Industry Implications
1. Bicycle Manufacturing - Disruptive innovation potential in developing and producing specialized fixed-gear bicycle models.
2. Film Production - Opportunity for disruptive innovation in creating films that explore unconventional urban subcultures.
3. Outdoor Retail - Opportunity to disrupt the outdoor retail industry by offering unique urban biking gear and apparel.
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