805 Beer Celebrates the Outdoors with A Letter to Aptos Short Film
Elena Rahman — March 7, 2022 — Marketing
References: 805beer
A Letter to Aptos is a short film branded by 805 Beer to showcase the Northern Coast of California's unique culture and lifestyle rooted in the natural landscape of the area. The short film features Ryan R-Dog Howard, a pro-mountain biker part of California Coast's renowned community of mountain bikers.
Howard tells viewers his lives story growing up in Aptos, a small beach town in California, where he first took up mountain biking. Similar to Howard's story, 805 Beer has its origins in California's unique cultural landscape, brewed by Firestone Walker Brewing Company in Paso Robles, California. Fans can view the short film on 805 Beer's website as well as through the brand's YouTube channel.
Image Credit: 805 Beer
Howard tells viewers his lives story growing up in Aptos, a small beach town in California, where he first took up mountain biking. Similar to Howard's story, 805 Beer has its origins in California's unique cultural landscape, brewed by Firestone Walker Brewing Company in Paso Robles, California. Fans can view the short film on 805 Beer's website as well as through the brand's YouTube channel.
Image Credit: 805 Beer
Trend Themes
1. Branded Adventure Films - Companies can partner with adventure enthusiasts to produce branded films that showcase unique cultures and lifestyles rooted in natural landscapes.
2. Local Culture Branding - Brands can leverage their origin stories and local cultural landscapes to create unique experiences and content for consumers.
3. Lifestyle Branding - Brands can focus on promoting a particular lifestyle that aligns with their brand values and messaging to engage consumers.
Industry Implications
1. Food and Beverage - Beverage companies can create branded content to promote their product while highlighting the unique cultural features of the areas where they are produced.
2. Outdoor Retail - Outdoor retailers can feature sponsored athletes and create branded films that showcase local landscapes and the adventure lifestyle, while featuring their products.
3. Tourism - Tourism companies can produce branded content promoting the lifestyle and unique cultural features of the destinations they offer, while partnering with local enthusiasts and athletes to showcase the area's natural landscapes.
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