Daishowa First's Tissue Package Contains Expensive Colored Tissues
Laura McQuarrie — March 12, 2014 — Lifestyle
References: blog.esuteru & en.rocketnews24
Daishowa First is a Japanese paper company that's introducing a rainbow tissue package to its product assortment. The tissues come in 12 different hues, offering quite a range from the color spectrum.
The product is beautifully wrapped and it is being marketed as 'Juunihitoe,' which references a twelve-layered ceremonial kimono. Each color is also given the name of something from the natural world, including trees or flowers, which makes each one that much more special.
Considering the amount of detail that goes into the marketing for these decadent tissue boxes, you'd be right if you guessed that these tissues don't come cheap. Daishowa First is selling its boxes, containing 288 sheets of colorful tissue, for $100 each.
The product is beautifully wrapped and it is being marketed as 'Juunihitoe,' which references a twelve-layered ceremonial kimono. Each color is also given the name of something from the natural world, including trees or flowers, which makes each one that much more special.
Considering the amount of detail that goes into the marketing for these decadent tissue boxes, you'd be right if you guessed that these tissues don't come cheap. Daishowa First is selling its boxes, containing 288 sheets of colorful tissue, for $100 each.
Trend Themes
1. Luxury Tissue Packaging - Expensive colored tissues packaged in luxurious and beautifully wrapped boxes.
2. Personalization of Everyday Items - Adding unique names and natural world references to enhance the appeal of tissues.
3. Premium Pricing for Ordinary Products - Charging a high price for tissues by positioning them as luxury items.
Industry Implications
1. Paper Manufacturing - Opportunity to create premium tissues with unique designs.
2. Gift and Luxury Packaging - Creating extravagant packaging for everyday products like tissues.
3. Personal Care - Exploring the market for high-end tissues positioned as a luxury item for consumers.
1.6
Score
Popularity
Activity
Freshness
