Vianor's Tire Change Center Surprised Customers with a Live Band
Laura McQuarrie — April 3, 2015 — Autos
References: vianor & guerrillamarketingzone
Trips to the mechanic are inconvenient and often cost an arm and a leg, but Vianor is a Swedish car service shop that wanted to transform the tire change experience from into a form of entertainment. Knowing that many of its customers are also fans of the Swedish heavy metal band Hammerfall, Vianor surprised the guys who visited its pitstop with a live performance from the band.
By being given exclusive access to a super intimate performance, this is definitely an experience that Vianor's customers will want to share—especially since it's one that you have to see to believe. As well as being able to drive away with a vehicle that's been tuned up, people will be leaving with a song stuck in their head.
By being given exclusive access to a super intimate performance, this is definitely an experience that Vianor's customers will want to share—especially since it's one that you have to see to believe. As well as being able to drive away with a vehicle that's been tuned up, people will be leaving with a song stuck in their head.
Trend Themes
1. Entertainment Mechanics - Incorporate enjoyable experiences into mechanics procedures to make it more memorable
2. Intimate Performances - Provide close-knit performances to give exclusivity to the customers
3. Surprise Elements - Introduce unexpected elements in customer servicing to enhance satisfaction and engagement
Industry Implications
1. Automotive Industry - Innovate customer service in the car repair and maintenance industry to make car maintenance less of a chore and more of an experience
2. Live Music Industry - Partner up with service providers to offer exclusive performances during services/procedures to enhance customer satisfaction
3. Hospitality Industry - Take inspiration from hospitality industry standards and apply the use of surprise elements to enhance customer experience in other industries
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