Tim Tam Gluten Free Expands Access to the Classic Australian Treat
Michael Hemsworth — March 26, 2025 — Lifestyle
References: arnotts & grocerytrader
The Tim Tam Gluten Free biscuits are being launched by the brand in the UK market to offer consumers with a gluten intolerance with a way to enjoy the signature taste and texture of the Australian treat. The product features the classic chocolate biscuit format as the original, but features a gluten-free recipe that will enable the reported 7-million consumers in the UK who practice a gluten-free diet to try them out. The product is priced at £3.50 per 150-gram pack and sets itself apart from the competition with a touch of green branding alongside a large gluten-free moniker to aid shoppers in finding them on store shelves.
International Marcomms Manager Talyah Falabella spoke on the Tim Tam Gluten Free biscuits saying, "Tim Tam is Australia’s favourite chocolaty biscuit and we’ve been blown away by how much Brits have embraced it. As we continue our mission to bring a taste of Australia to the UK, we are excited to now offer our delicious Tim Tam Gluten Free, so more Brits can indulge in this much-loved Aussie icon.”
International Marcomms Manager Talyah Falabella spoke on the Tim Tam Gluten Free biscuits saying, "Tim Tam is Australia’s favourite chocolaty biscuit and we’ve been blown away by how much Brits have embraced it. As we continue our mission to bring a taste of Australia to the UK, we are excited to now offer our delicious Tim Tam Gluten Free, so more Brits can indulge in this much-loved Aussie icon.”
Trend Themes
1. Gluten-free Confectionery - The development of gluten-free versions of popular treats is transforming the confectionery market, catering to the growing demand for allergen-friendly snacks.
2. International Food Adaptation - Adapting iconic national products for international markets without compromising on dietary requirements is gaining traction, offering opportunities for culturally diverse brand expansion.
3. Green Branding in Packaging - Integrating eco-friendly designs alongside clear dietary labels in packaging is being prioritized to attract health-conscious and environmentally aware consumers.
Industry Implications
1. Gluten-free Products - The gluten-free products industry is rapidly expanding as more brands innovate to satisfy dietary restrictions while maintaining classic product flavors.
2. Specialty Food Retail - Retailers are increasingly stocking niche international specialty foods, responding to a consumer trend towards exploration of global culinary experiences.
3. Sustainable Packaging - The move towards sustainable and eye-catching packaging is reshaping industry standards, driven by consumer demand for environmentally friendly and easily identifiable products.
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