TikTok Launched a Safety Campaign for Users in an Effort to Prevent Harm
Grace Mahas — October 28, 2019 — Social Good
TikTok is a popular video-sharing platform that recently released a series of videos encouraging its users to stay safe on the platform. The short video series teaches users how to use do a number of privacy-enhancing settings including filtering spam, offensive comments, and select keywords.
It uses real-world situations as a metaphor to what can happen on the video-sharing platform -- for example, a girl at a party bothering someone else is shielded by a protective barrier that's enacted. This showcases that users can block profiles that are bothering them. The TikTok safety series also shows users how they can report inappropriate content or behavior in order to have a safe online experience.
“Safety is our number one priority,” stressed Elizabeth Kanter, director of global public policy at TikTok UK. “This new campaign, featuring some of our most loved creators from a variety of backgrounds and genres, demonstrates our commitment to originality, as we educate, empower and encourage our global community to stay safe and positive."
It uses real-world situations as a metaphor to what can happen on the video-sharing platform -- for example, a girl at a party bothering someone else is shielded by a protective barrier that's enacted. This showcases that users can block profiles that are bothering them. The TikTok safety series also shows users how they can report inappropriate content or behavior in order to have a safe online experience.
“Safety is our number one priority,” stressed Elizabeth Kanter, director of global public policy at TikTok UK. “This new campaign, featuring some of our most loved creators from a variety of backgrounds and genres, demonstrates our commitment to originality, as we educate, empower and encourage our global community to stay safe and positive."
Trend Themes
1. Privacy-enhancing Settings - There is an opportunity to develop innovative tools or solutions that further enhance privacy settings on video-sharing platforms like TikTok.
2. Inappropriate Content Reporting Tools - There is potential for disruption in the development of more effective and efficient tools or solutions that enable users to report inappropriate content or behavior on social media platforms like TikTok.
3. Safety-focused Marketing Campaigns - There is room for innovative campaigns aimed at promoting safety on social media platforms to resonate with existing and potential users.
Industry Implications
1. Social Media - The social media industry can benefit from developing and promoting safety features that enhance user experience and protect them while using the platform.
2. Marketing - The marketing industry can leverage innovative safety campaigns like the one launched by Tiktok to promote various products, services or brands.
3. Software Development - The software development industry can develop innovative privacy and safety-enhancing tools or solutions that could be integrated into video-sharing platforms like Tiktok, to enhance user experience and security.
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