The Island at Ellis Provides a Summer Escape
Laura McQuarrie — May 14, 2021 — Lifestyle
References: prnewswire
For just one month only, The Front Yard at Ellis Island Hotel, Casino & Brewery will be transformed into The Island at Ellis, a hidden Tiki bar pop-up to provide a kitschy, summery escape. There will be 10 island-themed specialty drinks on the menu, along with beer cocktails and reinterpreted classics like the Teriyaki Chicken Burger, Tiki Quesadilla, and Coconut Shrimp.
The oasis in the city, sponsored by Bacardi, will be outfitted with swordfish, staff in Hawaiian-themed outfits and Tiki decor to set the mood. The Island at Ellis will only be around for a short time yet it promises to be an enticing way to help people feel as if they've traveled for a treat.
The oasis in the city, sponsored by Bacardi, will be outfitted with swordfish, staff in Hawaiian-themed outfits and Tiki decor to set the mood. The Island at Ellis will only be around for a short time yet it promises to be an enticing way to help people feel as if they've traveled for a treat.
Trend Themes
1. Pop-up Bars - Creating temporary bar experiences with a unique theme or concept for a limited time can generate buzz and create a sense of exclusivity for consumers.
2. Tiki Culture - Embracing the kitschy and retro aesthetic of Tiki culture can provide a fun and nostalgic escape for consumers, especially during the summer months.
3. Experiential Marketing - Using immersive experiences, such as pop-up bars, can create memorable moments for consumers and increase brand awareness and loyalty.
Industry Implications
1. Hospitality - Hotels and resorts can leverage the popularity of pop-up bars and Tiki culture to create unique and memorable experiences for guests, potentially increasing revenue and brand loyalty.
2. Alcohol - Spirits companies can sponsor or create pop-up bars to showcase their products in a fun and unique way, while also generating buzz and potentially increasing sales.
3. Event Planning - Event planning companies can incorporate pop-up bars and immersive experiences into their offerings to differentiate themselves from competitors and provide unique experiences for clients.
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