Carvel's New Tie-Dye Shake Features All the Colors of the Rainbow
Katherine Pendrill — May 10, 2020 — Lifestyle
References: chewboom
Tie-Dye is back for summer 2020 and Carvel is taking the hit print beyond fashion with the debut of its Tie-Dye Shake.
Just as the name suggests Carvel's new Tie-Dye Shake is a multicolored milkshake with each color blending right into the next. To create the rainbow-hued drink, Carvel starts with its fun-loving Cake Mix ice cream flavor, which is then blended with colorful swirls in hues such as blue, red, and orange. The whole thing is then topped with real pieces of pound cake, whipped cream, and rainbow sprinkles.
The Tie-Dye Shake is debuting alongside Carvel's new Unicorn Fairy Dust Specialty Shake. Dubbed the brand's "most magical" shake, the new drink combines ice cream with pink and purple marshmallow drizzles, and a crunchy rainbow sprinkle cone.
Image Credit: Carvel.
Just as the name suggests Carvel's new Tie-Dye Shake is a multicolored milkshake with each color blending right into the next. To create the rainbow-hued drink, Carvel starts with its fun-loving Cake Mix ice cream flavor, which is then blended with colorful swirls in hues such as blue, red, and orange. The whole thing is then topped with real pieces of pound cake, whipped cream, and rainbow sprinkles.
The Tie-Dye Shake is debuting alongside Carvel's new Unicorn Fairy Dust Specialty Shake. Dubbed the brand's "most magical" shake, the new drink combines ice cream with pink and purple marshmallow drizzles, and a crunchy rainbow sprinkle cone.
Image Credit: Carvel.
Trend Themes
1. Multicolored Food and Beverages - Opportunity for companies to add a fun element to their food and beverage offerings by creating multicolored products that appeal to consumers' desire for novelty and variety.
2. Tie-dye Revival - Opportunity for companies to tap into the nostalgia and current trend of tie-dye by incorporating the pattern into their products or branding strategies.
3. Magical and Whimsical Food and Beverages - Opportunity for companies to attract and engage consumers with playful and imaginative food and beverages that create an immersive experience.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can incorporate multicolored tie-dye patterns or magical and whimsical elements into their products to appeal to consumers' desire for novelty and fun.
2. Fashion and Apparel - Companies in the fashion and apparel industry can leverage the tie-dye trend by creating clothing or accessories with tie-dye patterns that appeal to consumers' nostalgia and desire for colorful styles.
3. Entertainment and Leisure - Companies in the entertainment and leisure industry can create tie-dye or magically themed experiences to attract and engage consumers who are seeking immersive and playful activities.
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