Buffalo Wild Wings Updated the Father's Day Tie for the Current Times
Laura McQuarrie — June 19, 2020 — Lifestyle
References: moisttielette & adweek
Father's Day celebrations will look a little different this year, as do gifts, especially as brands are taking measures to offer unconventional products that are functional yet humorous—like Buffalo Wild Wings' updated take on the classic Father's Day tie. The Moist Tie-Lette is a Father's Day gift for the time of a global pandemic, as it doubles as a stay-home work outfit and a way to keep hands clean.
The product is branded as fashionable, functional and a must-have gift for "the modern yet messy dad." The Father's Day tie made from absorbent towelettes for wing-loving dads are packed like oversized towelettes and come with a chicken wing bone tie clip. Quickly, the unconventional accessories sold out, although Buffalo Wild Wings is still offering a special Father’s Day Bundle for one day only.
The product is branded as fashionable, functional and a must-have gift for "the modern yet messy dad." The Father's Day tie made from absorbent towelettes for wing-loving dads are packed like oversized towelettes and come with a chicken wing bone tie clip. Quickly, the unconventional accessories sold out, although Buffalo Wild Wings is still offering a special Father’s Day Bundle for one day only.
Trend Themes
1. Functional Fashion - The trend of unconventional products that are both practical and stylish, like the Moist Tie-Lette, presents opportunities for disruptive innovation in the fashion industry.
2. Hygiene Innovation - Brands offering unique products that serve both functional and hygienic purposes, such as the absorbent towelette ties, can disrupt the personal care industry by catering to the needs of health-conscious consumers.
3. Creative Father's Day Gifts - The rise of creative and humorous Father's Day gifts, exemplified by Buffalo Wild Wings' tie made from absorbent towelettes, opens up disruptive innovation opportunities for retailers and gift companies.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of functional fashion by creating unconventional yet practical products like the Moist Tie-Lette.
2. Personal Care - The personal care industry can explore innovative products that combine functionality with hygiene, similar to the absorbent towelette ties, to cater to the needs of health-conscious consumers.
3. Retail - Retailers and gift companies can tap into the demand for creative and humorous Father's Day gifts, like the absorbent towelette ties, to offer unique and memorable products.
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