Moose Knuckles' New NFT Jacket Was Designed by Tiaso Marinho
Niko Pajkovic — March 7, 2022 — Tech
References: mooseknucklescanada & hypebeast
Moose Knuckles, a Canadian apparel brand specializing in high-end outdoor wear, has officially made its metaverse debut with the launch of a limited-edition NFT jacket. The new 3D piece was designed by digital artist Tiaso Marinho and arrives as the third installment of the label's HEATMAKER project.
In addition to the digital artwork, Moose Knuckles has released a short film that celebrates the grand opening of its first pop-up store in Beijing’s Dong’an Luxemporium. The experimental short follows a digital version of model Mia Kong as she maneuvers through the metaverse while wearing the new NFT jacket.
The limited-edition NFT will be available to purchase starting March 5, while the Beijing pop-up experience will run for the entirety of the month.
Image Credit: Moose Knuckles
In addition to the digital artwork, Moose Knuckles has released a short film that celebrates the grand opening of its first pop-up store in Beijing’s Dong’an Luxemporium. The experimental short follows a digital version of model Mia Kong as she maneuvers through the metaverse while wearing the new NFT jacket.
The limited-edition NFT will be available to purchase starting March 5, while the Beijing pop-up experience will run for the entirety of the month.
Image Credit: Moose Knuckles
Trend Themes
1. Metaverse Fashion - As virtual worlds and NFTs become more popular, there is an opportunity for disruptive innovation in creating fashion items specifically for use in the metaverse.
2. Digital Art Fashion Collaborations - Brands can collaborate with digital artists to create unique and limited-edition fashion pieces that merge the physical and digital worlds, creating a new market for art and fashion lovers alike.
3. VR/AR Retail Experiences - As retail continues to shift towards more virtual experiences, there is an opportunity for brands to create immersive VR/AR retail spaces that allow customers to see and interact with digital items like Moose Knuckles' NFT jacket before purchasing them.
Industry Implications
1. Fashion Retail - Fashion retailers can explore opportunities to incorporate digital art and metaverse fashion into their offerings to appeal to a growing customer base interested in virtual experiences.
2. Digital Art and Design - Digital artists and designers can collaborate with fashion brands to create unique and limited-edition pieces that merge the physical and digital worlds, creating new opportunities for innovative art and design.
3. Technology and Retail - Companies specializing in VR/AR technologies can work with retailers to create immersive virtual retail experiences that showcase digital items like Moose Knuckles' NFT jacket and pave the way for more virtual experiences within retail.
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