Thomas Heatherwick + Penguin Classics Bring Two Novels Closer Together
Romina S. Cortellucci — September 2, 2012 — Art & Design
References: penguinpress & helloyoucreatives
The latest collaboration between Thomas Heatherwick + Penguin Classics marries two tales. By taking two Evan S. Connell masterpieces, Mrs Bridge and Mr Bridge, legendary English designer Thomas Heatherwick decided to conjoin them. Though the two books are separate they share a twin narrative truly making them intertwined.
The novels are classic American 20th century fiction, and the narrative is based on the lives of an unremarkable family from Kansas City, the Bridges. Each book represents one perspective on the couple’s lives together. The story is perfectly represented in the original and unexpected design by Heatherwick who has created aesthetics in matrimony.
The amazing limited edition print run proves to be the result of an incredible partnership between Thomas Heatherwick + Penguin Classics, and will definitely make a talked about coffee table piece.
The novels are classic American 20th century fiction, and the narrative is based on the lives of an unremarkable family from Kansas City, the Bridges. Each book represents one perspective on the couple’s lives together. The story is perfectly represented in the original and unexpected design by Heatherwick who has created aesthetics in matrimony.
The amazing limited edition print run proves to be the result of an incredible partnership between Thomas Heatherwick + Penguin Classics, and will definitely make a talked about coffee table piece.
Trend Themes
1. Conjoined Designs - Collaborating and combining different design elements of a product to create a new and innovative outcome.
2. Narrative Merging - Bridging or merging the narratives of two separate entities to create a cohesive narrative.
3. Unconventional Aesthetics - Deviation from traditional design principles to create visually stimulating and distinctive products.
Industry Implications
1. Book Publishing - By utilizing unconventional design principles, publishers can create more visually engaging books that can appeal to a wider audience.
2. Art and Design - Conjoined and merged designs can serve as a disruptive innovation in the art and design industry, offering artists and creatives new approaches when it comes to creativity and design-based problem-solving.
3. Branding and Marketing - By merging different narratives and design aesthetics, brands can create more original, attention-grabbing, and innovative branding and marketing strategies.
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