The 'Wongderland' Commercials Show Services That are Made from Dreams
Riley von Niessen — August 31, 2016 — World
References: youtube & adsoftheworld
In a theme park ad titled 'Wongderland,' advertising agency 'Wunderman Phantasia' of Lima, Peru, attempts to instill a dream-like sense of wonder into its viewers. In order to do this, it begins with a small boy playing in a living room, who imagines that his toy car can fly.
At this point, the animated short transitions to Wongderland, where fur-covered friendly monsters walk on a bright green landscape high above reality. Following this, the theme park ad then pans to a little girl who plays with a bright pink horse in the tub, dipping it into the water.
Her father shakes his head and shows her that real horses simply walk on solid ground however, with news of these boundaries being put up on her imagination travelling to the monsters of Wongderland. Soon enough, the father realizes his mistake and encourages his daughter to do what she likes, resulting in the birth of an exuberant new creature on Wongderland and making clear the sense of freedom that the company promotes with its services.
At this point, the animated short transitions to Wongderland, where fur-covered friendly monsters walk on a bright green landscape high above reality. Following this, the theme park ad then pans to a little girl who plays with a bright pink horse in the tub, dipping it into the water.
Her father shakes his head and shows her that real horses simply walk on solid ground however, with news of these boundaries being put up on her imagination travelling to the monsters of Wongderland. Soon enough, the father realizes his mistake and encourages his daughter to do what she likes, resulting in the birth of an exuberant new creature on Wongderland and making clear the sense of freedom that the company promotes with its services.
Trend Themes
1. Dream-like Advertising - Opportunity for businesses to create ads that instill a sense of wonder and imagination in viewers.
2. Imaginative Theme Parks - Disruptive innovation potential for theme parks that offer immersive experiences and bring imaginary worlds to life.
3. Boundless Creativity - Emerging trend of encouraging and celebrating limitless imagination and creativity in children and adults alike.
Industry Implications
1. Advertising - Opportunity for the advertising industry to develop captivating campaigns that transport viewers to magical and dream-like worlds.
2. Theme Parks - Theme park industry can embrace the concept of creating enchanting and immersive experiences that blur the lines between fantasy and reality.
3. Toys and Entertainment - Potential for the toys and entertainment industry to capitalize on the idea of encouraging imaginative play and promoting products that inspire creativity.
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