Skullcandy & Doritos Collaborated in Honor of 4/20
Laura McQuarrie — April 12, 2022 — Tech
References: Skullcandy & prnewswire
Skullcandy and Doritos collaborated on a limited-edition drop of 4/20 Dime True Wireless Earbuds for 4/20 and they speak to snack fans with a nacho cheese theme. The reimagined version of the Skullcandy Dime true wireless earbuds remains as portable as ever, yet its nacho cheese aesthetic resembles a Doritos chip.
Each and every 4/20 Skullcandy x Doritos Dime true wireless buds package is numbered by hand for exclusivity and incorporates the classic orange and red colorways of the snack brand. The premium audio product offers up to 12 hours of battery life, plus other features for noise isolation and water resistance.
As an added bonus, the first 100 customers to get a pair of the exclusive buds will also receive a limited-edition Skullcandy x Doritos dust tray.
Each and every 4/20 Skullcandy x Doritos Dime true wireless buds package is numbered by hand for exclusivity and incorporates the classic orange and red colorways of the snack brand. The premium audio product offers up to 12 hours of battery life, plus other features for noise isolation and water resistance.
As an added bonus, the first 100 customers to get a pair of the exclusive buds will also receive a limited-edition Skullcandy x Doritos dust tray.
Trend Themes
1. Food-themed Accessories - Opportunity to explore limited edition collaborations with food brands to add novelty to wearable technology.
2. Personalized Numbered Packaging - Opportunity to offer hand-numbered packaging to customers for exclusive, limited edition products.
3. Water-resistant Audio Products - Opportunity to invest in water-resistant technology to enhance audio products for outdoor activities.
Industry Implications
1. Consumer Electronics - Consumer electronics industry can explore collaborations with food brands to create buzz for limited edition products.
2. Food and Beverage - Food and beverage industry can explore collaborations with technology companies to add novelty and increase brand awareness.
3. Outdoor Gear - Outdoor gear industry can invest in water-resistant technology to improve audio products for outdoor enthusiasts who demand durability and functionality.
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