The Vidal Partnership FEMA Campaign has a Strong Message
Armida Ascano — November 24, 2010 — Social Good
References: fema.gov & adsoftheworld
The Vidal Partnership FEMA campaign touches on some controversial content. When dealing with the subject of natural disaster and terrorist attacks, there is no gentle way to convey a message.
Thus, The Vidal Partnership FEMA takes the shock route. Print ads from the campaign show destroyed houses and debris that spell out the word "Plan." The message here is clear: though some devastation is out of the public's hands, precautionary measures can (and should) be taken.
Thus, The Vidal Partnership FEMA takes the shock route. Print ads from the campaign show destroyed houses and debris that spell out the word "Plan." The message here is clear: though some devastation is out of the public's hands, precautionary measures can (and should) be taken.
Trend Themes
1. Controversial Psas - Controversial content is used in public service announcements to grab viewers attention.
2. Shock Advertising - Advertisers are using shock tactics to convey important messages to viewers.
3. Precautionary Measures - PSAs encourage people to take precautionary measures against potential disasters.
Industry Implications
1. Advertising and Marketing - Advertising and marketing companies can create more impactful campaigns by incorporating controversial content and shock tactics.
2. Emergency Management - Emergency management organizations can partner with advertising companies to create effective PSAs that encourage individuals to take action in preparation for potential disasters.
3. Home Security - Home security companies can put more of an emphasis on disaster preparation in their marketing strategies following the release of this PSA.
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