Yo Egg & Veggie Grill are Partnering to Launch Runny Plant-Based Eggs
Laura McQuarrie — July 27, 2023 — Lifestyle
References: vegconomist
Brands have successfully mastered the look, taste, and texture of vegan eggs in scrambled, hard-boiled and even runny plant-based egg formats, and Israeli startup Yo Egg's award-winning plant-based whole eggs are proof. In collaboration with Veggie Grill, Yo Egg is introducing plant-powered eggs with a "runny yolk" that avoids the risk of salmonella contamination. As such, these eggs are not only well-suited to vegans and those following a plant-based diet, but all consumers who want to experience the future of reinvented eggs on foodservice menus.
Yo Egg's innovative runny eggs will be introduced with three Veggie Grill Exclusives: The Yo Poached Egg Avocado Toast, Huevos Rancheros Bowl with Yo Sunny-Side-Up Egg, and the Yo Egg Kimchi Burger. Veggie Grill Rewards members will have first access to the new menu starting July 26th.
Yo Egg's innovative runny eggs will be introduced with three Veggie Grill Exclusives: The Yo Poached Egg Avocado Toast, Huevos Rancheros Bowl with Yo Sunny-Side-Up Egg, and the Yo Egg Kimchi Burger. Veggie Grill Rewards members will have first access to the new menu starting July 26th.
Trend Themes
1. Plant-based Eggs - The rise of vegan and plant-based diets has led to the development of realistic and versatile plant-based egg alternatives, including runny options.
2. Foodservice Menu Innovation - Brands are constantly seeking unique and innovative menu items to attract customers, and introducing runny plant-based eggs offers a new and exciting addition to foodservice menus.
3. Reducing Salmonella Risk - Yo Egg's runny plant-based eggs provide a safe and enjoyable alternative to traditional eggs, as they eliminate the risk of salmonella contamination.
Industry Implications
1. Plant-based Food - As the demand for vegan and plant-based options increases, the plant-based food industry has an opportunity to provide realistic and delicious alternatives to traditional animal-based products.
2. Restaurant and Foodservice - Restaurants and foodservice establishments can benefit from adding innovative and unique menu items, such as runny plant-based eggs, to attract and satisfy a wide range of customers.
3. Food Safety - The development of runny plant-based eggs without the risk of salmonella contamination presents an opportunity for the food safety industry to promote safer and healthier food options.
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