Chocolate Brown Gold
Alex Covert — November 8, 2007 — Fashion
References: collegecandy
In a special process called PVD (for physical vaporization and deposition), rose gold is turned brown like sausages in a skillet. OK, maybe sausage links aren't the right thing to compare a $10,000 piece of jewelry to (de Grisogono's "Browny Borwn Gold" collection). Out of your price range? QVC has a Chocolate Gold collection that is 14 carat gold coated with "chocolate brown coating." Would that make a brown diamond set in chocolate gold a double chocolate coated carrot cake?
Trend Themes
1. PVD Process - Disruptive innovation opportunity: Explore the use of PVD process in industries beyond jewelry, such as electronics or automotive, to create unique and unconventional finishes.
2. Brown Gold - Disruptive innovation opportunity: Introduce brown gold as a new color option in the fashion and accessories industry to cater to consumers seeking unique and unconventional designs.
3. Chocolatization - Disruptive innovation opportunity: Develop edible coatings or treatments inspired by the concept of chocolate gold, opening new possibilities in the food and beverage industry for visually appealing and edible products.
Industry Implications
1. Jewelry - Disruptive innovation opportunity: Experiment with unconventional materials and finishes, like chocolate brown gold, to create distinctive and eye-catching jewelry pieces for the luxury market.
2. Fashion and Accessories - Disruptive innovation opportunity: Incorporate brown gold as a trendy color option in fashion and accessories, offering consumers unique and unconventional choices in their style preferences.
3. Food and Beverage - Disruptive innovation opportunity: Apply the concept of chocolate gold to develop visually appealing and edible products, opening new avenues for creative and innovative food and beverage experiences.
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