These Edited Graffiti Artworks by The Tutor Crowd Encourage Good Grammer
Jana Pijak — April 14, 2013 — Marketing
References: thetutorcrowd.tumblr & walltowatch
The Tutor Crowd, a UK based find a tutor website has created an electrifying campaign that encourages graffiti artist to practice better grammer. Correcting a number of street art spelling blunders, this humorous and cleverly conceived marketing campaign by the Arc London agency points out the grammatical short-comings of local street artists.
This brave and humor-enriched marketing campaign for The Tutor Crowd is sure to appeal to a wide variety of individuals of all ages thanks to its witty commentary on the less than sophisticated spelling skills of today's youth.
The campaign by the Arc London agency explores the importance of the street art subculture while correcting obvious spelling mistakes in public art pieces around the city.
This brave and humor-enriched marketing campaign for The Tutor Crowd is sure to appeal to a wide variety of individuals of all ages thanks to its witty commentary on the less than sophisticated spelling skills of today's youth.
The campaign by the Arc London agency explores the importance of the street art subculture while correcting obvious spelling mistakes in public art pieces around the city.
Trend Themes
1. Grammar-focused Advertising - Opportunity for companies to create humorous advertising campaigns that focus on the importance of good grammar.
2. Interactive Street Art - Opportunity for street artists to create interactive art that invites viewers to engage with the artwork through language-based games or challenges.
3. Educational Graffiti - Opportunity for companies or organizations to sponsor street art that has an educational component, such as spelling or grammar lessons embedded within the artwork.
Industry Implications
1. Education - Education companies could explore opportunities to create marketing campaigns that educate through the use of humorous and clever messaging.
2. Advertising - Advertising agencies could create campaigns centered around correcting common spelling and grammatical errors, appealing to individuals of all ages.
3. Street Art - Street art organizations or event coordinators could create opportunities for interactive and educational street art installations, engaging viewers in unique ways.
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