The Tofoo Co's Marinated Range Aims to Make Tofu Mainstream
Laura McQuarrie — December 14, 2023 — Lifestyle
References: tofoo & vegconomist
Tofu, often dismissed as bland by many, has the remarkable ability to absorb vibrant flavors and The Tofoo Co is addressing this overlooked quality with a new range of Marinated tofu to captivate not only vegans but also those seeking rich, enticing tastes. In the flavorful, plant-based protein range, there are two products: Smoky BBQ Strips with a barbecue-flavored marinade and Lightly Spiced Pieces with onion, garlic, paprika, pepper and parsley.
With its new Marinated tofu range, the top-selling tofu brand in the UK is on a mission to make tofu mainstream. “There are still consumers out there who are scared to try tofu, put off by the thought of fiddly prep, spongey textures, and bland flavor,” says Dave Knibbs, MD at The Tofoo Co, “Tofoo’s new Marinated range is perfect for these ‘tofu-phobics’; packed full of flavor with minimal fuss required, they’ll suit everyone from tofu newbies to experienced plant-based cooks.”
With its new Marinated tofu range, the top-selling tofu brand in the UK is on a mission to make tofu mainstream. “There are still consumers out there who are scared to try tofu, put off by the thought of fiddly prep, spongey textures, and bland flavor,” says Dave Knibbs, MD at The Tofoo Co, “Tofoo’s new Marinated range is perfect for these ‘tofu-phobics’; packed full of flavor with minimal fuss required, they’ll suit everyone from tofu newbies to experienced plant-based cooks.”
Trend Themes
1. Marinated Tofu - The Tofoo Co's new Marinated tofu range aims to make tofu mainstream by addressing the bland flavor often associated with it and offering vibrant, enticing tastes.
2. Plant-based Protein - The Tofoo Co's Marinated tofu range taps into the growing demand for plant-based protein by providing a flavorful and convenient option for both vegans and non-vegans.
3. Convenience and Flavor - The Tofoo Co's Marinated tofu range caters to consumers seeking minimal preparation and maximum taste, making it a convenient and delicious choice for a wide range of people.
Industry Implications
1. Food and Beverage - The Tofoo Co's Marinated tofu range disrupts the food and beverage industry by offering a flavorful and accessible plant-based protein option that can appeal to a broader consumer base.
2. Vegan and Vegetarian Products - The Tofoo Co's Marinated tofu range presents a disruptive innovation opportunity in the vegan and vegetarian products industry, catering to the growing demand for flavorful and easy-to-prepare plant-based options.
3. Health and Wellness - The Tofoo Co's Marinated tofu range aligns with the health and wellness industry by providing a nutritious and delicious alternative to traditional meat-based proteins, appealing to health-conscious consumers.
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