Dirty Lemon's +aloe is Branded as "The Skin Hydrator"
Laura McQuarrie — June 19, 2019 — Lifestyle
References: dirtylemon
Dirty Lemon has previously released a range of enriched beverages that are packed with benefits for the skin but its newest creation, +aloe, is specifically called out as The Skin Hydrator. As ever, the restorative elixir is made with a base of purified water and organic lemon juice, which is enhanced with ultra-hydrating ingredients like aloe vera juice, coconut water and other nourishing ingredients like monk fruit, lucuma, lime extract, ocean minerals and Himalayan pink sea salt. The low-calorie drinks are extremely low in sugar and beneficial for delivering instant hydration and refreshment.
Aloe vera, the star ingredient in the functional beverage formula, is known for its ability to reverse the effects of aging by reducing wrinkles, diminishing acne-causing bacteria and boosting the production of collagen.
Aloe vera, the star ingredient in the functional beverage formula, is known for its ability to reverse the effects of aging by reducing wrinkles, diminishing acne-causing bacteria and boosting the production of collagen.
Trend Themes
1. Skin-hydrating Beverages - The trend of functional beverages with added benefits for the skin creates an opportunity for companies to innovate and offer unique ingredients and benefits.
2. +aloe Branded as "the Skin Hydrator" - The branding of functional beverages with specific skin benefits can differentiate products and create a loyal customer base.
3. Low-calorie, Low-sugar Drinks - The trend of health-conscious consumers looking for low-calorie, low-sugar drinks opens a window for companies to innovate and create alternative sweeteners and flavors.
Industry Implications
1. Beverage - The functional beverage industry has an opportunity to further develop products that incorporate unique and beneficial ingredients for the skin.
2. Beauty and Skincare - The beauty and skincare industry can tap into the trend of skin-hydrating beverages and incorporate them into their product lines and services.
3. Health and Wellness - The health and wellness industry can incorporate low-calorie, low-sugar drinks with added benefits for the skin into their offerings and promote them as a healthy lifestyle choice.
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