The Simple Root Plant-Based Cooking Sauces Come in Four Varieties
Michael Hemsworth — April 6, 2022 — Marketing
References: thesimpleroot & conveniencestore
The Simple Root plant-based cooking sauces are arriving as the brand's first products to the market that are aimed at providing consumers with a vegan-friendly way to prepare a range of recipes.
The sauces come in four varieties including Spicy Satay Style Sauce, Creamy Pesto Style Sauce, Creamy Simply White Sauce and Truffle & Ch**se Style Sauce. Each of the sauces are arriving in the UK with a suggested price point of £3.95 each, and are expected to be joined with Plant-Based Dips, Cheeses & Desserts over the next 12-months.
CEO Louise Wyler spoke on the new The Simple Root plant-based cooking sauces saying, "Cooking sauces are a very traditional category. They often contain high levels of sugar, salt and fat, and can sit in the cupboard for months. Over the last 20 years, we’ve seen many categories move from jars, tins and packets to fresh, including soup, juices, and most recently chocolate. It’s now time for the cooking sauces category to be brought up to date, and made for how people want to eat now: fresh, plant-based and better-for-you.”
The sauces come in four varieties including Spicy Satay Style Sauce, Creamy Pesto Style Sauce, Creamy Simply White Sauce and Truffle & Ch**se Style Sauce. Each of the sauces are arriving in the UK with a suggested price point of £3.95 each, and are expected to be joined with Plant-Based Dips, Cheeses & Desserts over the next 12-months.
CEO Louise Wyler spoke on the new The Simple Root plant-based cooking sauces saying, "Cooking sauces are a very traditional category. They often contain high levels of sugar, salt and fat, and can sit in the cupboard for months. Over the last 20 years, we’ve seen many categories move from jars, tins and packets to fresh, including soup, juices, and most recently chocolate. It’s now time for the cooking sauces category to be brought up to date, and made for how people want to eat now: fresh, plant-based and better-for-you.”
Trend Themes
1. Plant-based Sauces - Exploring the potential of plant-based cooking sauces as an emerging product category that caters to growing consumer demand for vegan-friendly and better-for-you food options.
2. Fresh Packaged Foods - Identifying the opportunity for cooking sauces and other packaged foods to move away from traditional jars, tins, and packets towards fresher, more sustainable options.
3. Health Conscious Products - Recognizing the trend towards healthier products that are low in sugar, salt and fat, and exploring how this can be applied to new and innovative products, such as plant-based sauces.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the growing demand for plant-based products by innovating new and exciting offerings in the category of cooking sauces and related products.
2. Packaging and Labeling - The packaging and labeling industry can help companies looking to innovate in the plant-based sauce space stand out with sustainable, eye-catching packaging solutions that appeal to health-conscious customers.
3. Retail and E-commerce - Retail and e-commerce businesses can capitalize on the trend towards fresher, healthier products by stocking popular brands of plant-based sauces, as well as offering unique flavors and custom product bundles to their customers.
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