Robinsons Blackberry & Blueberry is Arriving Now
Michael Hemsworth — March 8, 2022 — Marketing
References: robinsonssquash & talkingretail
The Robinsons Blackberry & Blueberry drink is the latest flavor being launched by the UK-based brand to provide consumers with a way to quench their thirst in a flavorful way. The drink builds on the brand's relaunch of its ready-to-drink range last year and feature a premium flavor that will be right at home within the existing options including Peach & Mango and Raspberry & Apple. The drink is arriving in 500ml bottles that have a £1 suggested price point and is free from added sugars.
The Robinsons Blackberry & Blueberry drink is expected to be well-received in the retail sector following research carried out by parent company Britvic. This showed that two-thirds of retailers surveyed were observing growth of their impulse soft drink sales.
The Robinsons Blackberry & Blueberry drink is expected to be well-received in the retail sector following research carried out by parent company Britvic. This showed that two-thirds of retailers surveyed were observing growth of their impulse soft drink sales.
Trend Themes
1. Ready-to-drink Squash - The rise in popularity of ready-to-drink squash refreshments presents a disruptive opportunity for beverage companies to offer premium, sugar-free flavors.
2. Premium Flavor Offerings - The success of Robinsons Blackberry & Blueberry highlights the trend towards premium flavor offerings in the ready-to-drink market.
3. Growing Impulse Soft Drink Sales - The growth of impulse soft drink sales in the retail sector presents a disruptive opportunity for beverage companies to create eye-catching packaging and point-of-sale displays to draw in customers.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have an opportunity to capitalize on the trend of ready-to-drink squash with premium, sugar-free flavor offerings.
2. Retail - Retailers can take advantage of the growing impulse soft drink sales trend by creating eye-catching displays and strategic product placement in store.
3. Market Research - Market research firms can assist beverage companies in identifying consumer trends and preferences to create successful ready-to-drink products.
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