The Quilton Sofa was Designed by Nipa Doshi and Jonathan Levian
Elena Rahman — July 29, 2021 — Art & Design
References: doshilevien & wallpaper
Nipa Doshi and Jonathan Levian designed the Quilton sofa. The London-based designers created the modular sofa for the Danish brand called Hay. Described as a "quilted landscape sofa system," the couch features a quilted motif. Inspired by classic sofa designs and tailoring, the furniture piece combines discreet elegance and bold elements.
Rolf Hay, the co-founder of Hay, expresses that the designers "are distinguished by their ability to create products that truly stand out, and they are incredibly original and detail-oriented in the way they think about design." For example, the sofa's subtle floating base is contrasted with its bold quilted pattern. In addition, a thin strip of material separates the sofa from the base, which allows users to mix and match the sofa's materials and colors.
Image Credit: Doshi Levien
Rolf Hay, the co-founder of Hay, expresses that the designers "are distinguished by their ability to create products that truly stand out, and they are incredibly original and detail-oriented in the way they think about design." For example, the sofa's subtle floating base is contrasted with its bold quilted pattern. In addition, a thin strip of material separates the sofa from the base, which allows users to mix and match the sofa's materials and colors.
Image Credit: Doshi Levien
Trend Themes
1. Modular Furniture Design - Disruptive innovation opportunity for furniture companies to create unique furniture pieces with mix-and-match features using modern designs and materials.
2. Quilted Motif Trend - Disruptive innovation opportunity for textile industries to incorporate the quilted motif design into various textile products such as beddings and curtains.
3. Tailored Sofa Design - Disruptive innovation opportunity for sofa manufacturers to combine discreet elegance with bold elements and produce modern-looking tailored sofas.
Industry Implications
1. Furniture Manufacturing - Opportunity for furniture companies to integrate mix-and-match, tailored and quilted designs into their portfolios and stand out in the market.
2. Textile Manufacturing - Opportunity for textile manufacturers to design and produce various home textile products such as beddings and curtains featuring the trendy quilted motif design.
3. Interior Design - Opportunity for interior designers to incorporate modern-looking, tailored and bold furniture pieces with the mix-and-match feature into their projects and provide unique designs for clients.
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