Allform Combines Modular Sofa Designs with Artisanal Craftsmanship
Laura McQuarrie — May 22, 2020 — Art & Design
References: allform & prnewswire
Allform is a new brand sharing modular sofa designs and ships them directly to consumers in boxes. Allform uses a patent pending modular design system to give customers the power to configure their seating arrangements in different ways. With an add-on chaises or an ottoman, a room has the potential to be completely transformed. Notably, Allform makes seats that are wider and deeper than most major direct-to-consumer sofas to create more coziness and comfort within the home—all while offering the convenience and customization that customers today have come to expect.
Helix Sleep was inspired to create Allform as a new modular sofa brand to address the quality of sofa-in-a-box brands and enhance the traditional furniture buying experiences with both artisanal craftsmanship and opportunities for customization.
Image Credit: Allform
Helix Sleep was inspired to create Allform as a new modular sofa brand to address the quality of sofa-in-a-box brands and enhance the traditional furniture buying experiences with both artisanal craftsmanship and opportunities for customization.
Image Credit: Allform
Trend Themes
1. Modular Furniture Design - Companies can explore patent pending modular design systems for different products, offering customers the power to configure their seating arrangements in different ways.
2. Direct-to-consumer Shipping - The convenience of shipping directly to consumers in boxes offers an opportunity for disruptive innovation in the furniture industry.
3. Cozy Comfort - Creating seats that are wider and deeper than most major direct-to-consumer sofas could be a trend that takes the furniture industry by storm.
Industry Implications
1. Furniture Manufacturing - Companies in the traditional and direct-to-consumer furniture manufacturing industries can explore modular furniture designs and direct-to-consumer shipping options.
2. Home Decor - Modular furniture design and cozy comfort trends can also be applied to different home decor products and could be a potential disruptive innovation opportunity.
3. E-commerce - The trend of direct-to-consumer shipping in the furniture industry has the potential to influence the e-commerce industry and open up new possibilities for disruptive innovation.
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