Weave Art into Music with The Principals 'Hammertone'
Romina S. Cortellucci — August 5, 2012 — Art & Design
References: theprincipals.us & mocoloco
Transform any concert into a magical art display with The Principals 'Hammertone.' Currently being used for the MoMA PS 1's Summer Warm Up outdoor music series, the Hammertone was created by the Brooklyn-based design studio The Principals. The technique to make this colorful interactive environment was a blend between traditional craftsmanship and incorporating new technologies.
According to The Principals site the Hammertone is made from, "woven LED strips and paper squares, networked through a series of sensors which read the aural vibrations created by the artists - responding through light, shadow and geometry." Turning on at dusk, the Hammerton will accompany the performances of musicians such as Lemonade, Pearson Sound and Jamie XX opening the imagination of viewers.
Held in the MoMA PS1's courtyard, The Principals Hammertone will collaborating with artists every Saturday until September 8th.
According to The Principals site the Hammertone is made from, "woven LED strips and paper squares, networked through a series of sensors which read the aural vibrations created by the artists - responding through light, shadow and geometry." Turning on at dusk, the Hammerton will accompany the performances of musicians such as Lemonade, Pearson Sound and Jamie XX opening the imagination of viewers.
Held in the MoMA PS1's courtyard, The Principals Hammertone will collaborating with artists every Saturday until September 8th.
Trend Themes
1. Interactive Concert Installations - Create immersive experiences by blending traditional craftsmanship with new technologies in concert installations.
2. Woven LED Strips - Utilize woven LED strips and sensors to create dynamic visual displays that respond to sound.
3. Art-infused Music Experiences - Integrate art and music to engage and captivate audiences in unique and magical ways.
Industry Implications
1. Music Events - Transform music events into interactive experiences by incorporating innovative technologies and artistic elements.
2. Design and Architecture - Combine design, architecture, and technology to create installations that push the boundaries of traditional craftsmanship.
3. Art Galleries and Museums - Enhance art exhibitions with interactive installations that bridge the gap between visual art and music.
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