The Post Internazionale Campaign Promotes an Insider's Viewpoint
Meghan Young — November 8, 2012 — Marketing
References: lowepirellafronzoni & ibelieveinadv
Dogs and cats with human ears will seem like a magic spell gone wrong in the 'Harry Potter' world, but for The Post Internazionale ad campaign, it simply signifies an insider's stance in the political world. As though the treasured pet of an important politician, be it Barack Obama or Vladimir Putin, readers of The Post Internazionale will be privy to many of the dealings and wheelings that he (or she) undertakes.
The Post Internazionale ad campaign was conceived and executed by Lowe Pirella Fronzoni, an ad agency based in Rome, Italy. Art directed by Alessandro Izzillo with creative direction by Francesco Taddeucci and Luca Albanese, the print ads are as comical as they are creative. Nevertheless, that doesn't negate the important issues discussed in the publication.
The Post Internazionale ad campaign was conceived and executed by Lowe Pirella Fronzoni, an ad agency based in Rome, Italy. Art directed by Alessandro Izzillo with creative direction by Francesco Taddeucci and Luca Albanese, the print ads are as comical as they are creative. Nevertheless, that doesn't negate the important issues discussed in the publication.
Trend Themes
1. Human-pet Hybrids - Opportunity for disruptive innovation in pet genetics and animal-human physiology research to create revolutionary new companions.
2. Insider Access Marketing - Opportunity for disruptive innovation in advertising by offering exclusive access to insider perspectives and behind-the-scenes information.
3. Political Satire - Opportunity for disruptive innovation in comedy and media to use political satire to comment on relevant issues, engage audiences, and ignite conversations.
Industry Implications
1. Pet Industry - Opportunity for disruptive innovation in new pet product development and marketing that leverages human genetic modifications and offers unique advantages for owners.
2. Advertising Industry - Opportunity for disruptive innovation in advertising strategies that use insider access as a unique value proposition and engage consumers through humor and creativity.
3. Entertainment Industry - Opportunity for disruptive innovation in using political satire as a medium to entertain, educate, and inspire audiences while addressing important social and political issues.
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