The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife
Ady Floyd — September 8, 2015 — Art & Design
References: blkboxlabs & packageinspiration
United States-based BLKBOXLabs designed the beer cans for the Ozark Beer Company by incorporating two opposite elements -- graffiti and wildlife. In order to remain competitive in the ever-expanding beer market, BLKBOXLabs crafted a label that represents the brand's history for today's consumers.
Each style of beer from pale ale to stout uses a different Arkansas-inspired image of wildlife. For example, an illustrated campfire is used for the Belgian-style Golden. Other beer cans use creatures like elks. Inside each of the illustrations there is a string of graffiti-like words that display the brand's name and the beer flavor.
The Ozark beer series uses nature-inspired colors such as brown, orange, red and beige. The package is also completed with a list of tasting notes and food pairing suggestions to further authenticate the brand's consumer focus.
Each style of beer from pale ale to stout uses a different Arkansas-inspired image of wildlife. For example, an illustrated campfire is used for the Belgian-style Golden. Other beer cans use creatures like elks. Inside each of the illustrations there is a string of graffiti-like words that display the brand's name and the beer flavor.
The Ozark beer series uses nature-inspired colors such as brown, orange, red and beige. The package is also completed with a list of tasting notes and food pairing suggestions to further authenticate the brand's consumer focus.
Trend Themes
1. Nature-inspired Beer Packaging - Companies can explore using natural elements and colors in their beer packaging designs to create a stronger brand identity that appeals to eco-conscious consumers.
2. Personalized Beer Labels - Developing bespoke labels with unique images for different beer styles can make products stand out on shelves and help establish brand loyalty among consumers.
3. Graffiti-inspired Beer Label Design - Incorporating street art elements into beer label design can create a unique and distinctive brand image that appeals to consumers looking for edgy and nontraditional options.
Industry Implications
1. Beer Industry - Breweries can incorporate unique designs and eco-friendly features into their products to attract consumers looking for sustainable, personalized and innovative options in a crowded market.
2. Visual Design Industry - Design firms can specialize in creating customized label designs for craft breweries, helping smaller businesses establish their brands and stand out from competitors.
3. Advertising Industry - Marketing agencies can help breweries develop unique visual and messaging strategies that showcase the company's values and products in an engaging and memorable way.
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