The Nip + Lip Balm Solves Common Formula & Packaging Pain Points
Laura McQuarrie — July 5, 2024 — Fashion
References: us.luna-daily & newbeauty
Luna Daily launched The Nip + Lip Balm to support breastfeeding mothers with skin-soothing Kahai oil, calendula for comfort and Lipex L’Sens, a vegan alternative to lanolin. This clinically tested gel-balm is all-natural, safe, gentle and does not need to be removed before breastfeeding.
“While researching the category, I found nipple balms on the market to be really underserving, sticky and greasy, which would ruin nursing bras,” says Luna Daily founder Katy Cottam, “They were clumsy and unhygienic to use—you needed two hands available, and often scooping out of a tub. Most were also not vegan, and made with lanolin from sheep’s wool. Our single-handed—it’s great if baby is in the other arm—silver-tipped balm was inspired by silver nipple caps friends swore by."
“While researching the category, I found nipple balms on the market to be really underserving, sticky and greasy, which would ruin nursing bras,” says Luna Daily founder Katy Cottam, “They were clumsy and unhygienic to use—you needed two hands available, and often scooping out of a tub. Most were also not vegan, and made with lanolin from sheep’s wool. Our single-handed—it’s great if baby is in the other arm—silver-tipped balm was inspired by silver nipple caps friends swore by."
Trend Themes
1. Vegan Skincare Solutions - The Nip + Lip Balm taps into the growing demand for vegan and cruelty-free products by using plant-based ingredients.
2. Single-handed Applicators - Innovative packaging, like the single-handed applicator of The Nip + Lip Balm, addresses convenience for breastfeeding mothers.
3. Multifunctional Personal Care - Products like The Nip + Lip Balm that offer multiple benefits for different parts of the body highlight a trend towards multifunctional personal care items.
Industry Implications
1. Maternity Care Products - The maternity care industry can draw inspiration from The Nip + Lip Balm's focus on convenience and efficacy for breastfeeding mothers.
2. Natural and Organic Beauty - Natural skincare lines can expand their appeal by incorporating multifunctional products like the Nip + Lip Balm with all-natural ingredients.
3. Sustainable Packaging - The use of innovative packaging solutions in The Nip + Lip Balm signifies new opportunities for sustainable and user-friendly product designs.
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